Val Maloney
2017 Brands to Watch: How Saje struck oil
The natural skincare company is sprouting up everywhere.
Fall TV 2017: Specialty shifts its targeting
While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.
The Young Lions: Rethink’s storytelling duo
Jake Bundock and Andrew Chhour’s off-the-wall idea won them a trip to compete on the global stage in Cannes.
Media’s new seat at the table
Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.
Fast Facts: Measuring ‘short-termism’ in marketing
Researcher Peter Field illustrates the rise of the short-term at the expense of long-term gain.
S&E Sponsorship becomes MKTG following acquisition
The agency has also picked up three clients since being bought by Dentsu Aegis Network.
Dentsu Aegis gets a CMO
Why the network has tapped longtime automotive exec Sandy Di Felice for the newly created role.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Cannes makes changes to categories
Multiple Lions have been tweaked to focus on data, technology and brand experience as entries for the awards open.
Why Buick is turning to WeChat
The car brand hopes to use the platform to build brand affinity with Chinese Canadians.
The List: Cluep wins with emotion
How the mobile ad targeting company has grown into a major player working with some of the world’s biggest brands.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
Leon’s millennial-friendly content plan
The retailer uses an influencer-led digital magazine as part of its holiday strategy.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
Marketing acquired by Brunico
Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.
