Digital Agency of the Year: How to Enter

To submit your Top 3 cases, email them to strategy special reports editor Emily Wexler by May 24, 2011.

To submit your Top 3 cases, email them to strategy special reports editor Emily Wexler by May 24, 2011.

Here’s how it works…

For years, strategy has recognized creative agencies and media agencies through its annual Agency and Media Agency of the Year Awards. Given the evolving nature of the advertising and communications landscape, it seems fitting to add a new designation this year, honouring the best work from the top digital shops.

Digital Agency of the Year will award agencies based on their body of work. To enter, agencies must submit their top three digitally-driven cases for which the agency was the client’s AOR – the creative and strategic lead. Campaigns/projects must have launched within the past 12 months and represent work for three different clients.

Depending on the number of entries received, a shortlisting process may occur, whereby a panel of experts will determine the shortlist. The shortlist will be informed by mid-June, at which point those agencies will be asked to submit more detailed cases. The winners will be announced at the strategy Agency of the Year gala this fall and be featured in our November issue.


Submit three (3) projects for consideration. Each of the submissions should only include the work from one distinct project, and each submission must be for a different brand.

Your agency must have been the strategic and creative lead on the project.

The target for the campaign must include a Canadian audience (if it is aimed at a global audience, it must specifically include Canadians). The only exception is projects that are done for Canadian brands aimed at non-Canadian targets (such as in the case of tourism).

The work must have appeared for the first time at some point during the 12-month period from May 2010 – present.

Strategy reserves the right to disqualify agencies that do not meet the above criteria.

For each project, in 75 words or less, include:
- The client name (brand/company, not individual). Please do not include the agency name anywhere in the text.
- A brief description of the project – what it was, the goal, the strategy behind it, and any key innovation.
- One sentence on result(s) if available (not required but recommended).
- You may also include a URL if available (for strategy’s internal use).

A Word document is preferred. Do not include images, or other supplementary information.

Submit your entries by email to by May 24, 2011.

There is no entry fee to participate.

Please also include the contact information of the person who should be notified if and when your agency is voted onto the shortlist.

If you make the shortlist, you will be asked to submit longer-form cases (500 to 750 words) with further details and images.

Please don’t hesitate to contact me at any stage in the process if you have concerns or require clarification about specific aspects of the competition.

Good luck!

Emily Wexler
416-408-2300 ext. 245