Cause + Action 2011 judges

Meet the judges who evaluated all the entries this year.

Dino Bianco
President, Kraft Canada

Bianco has been president since 2005, and has been with Kraft since 1990, having held several senior roles across virtually every Kraft business. He is the chair of Food and Consumer Products of Canada, sits on the board of The Grocery Foundation and is the cabinet chair for Food and Packaged Goods for the United Way of Greater Toronto. He also sits on the Kraft North American Leadership Team and the extended Kraft Global Executive Team. 

Sarah Dayboll
Manager, environmental affairs, Fairmont Hotels & Resorts

Dayboll plays an instrumental role in the strategic advancement of Fairmont’s Green Partnership program, recognized internationally as the most comprehensive in the lodging industry. She joined Fairmont in 2007, with past experience concentrated in the environmental sector, including positions with the Ontario Ministry of Tourism and Recreation. She is a committee member of the Sustainable Travel Leadership Network, a member of the Green Meetings Industry Council and an executive committee member for the International Tourism Partnership.

Jo Ann Ely
Manager, brand system marketing, IBM

Ely has been with IBM for over 25 years, having held a number of management roles in sales and marketing. Her responsibilities include advertising, sports and entertainment marketing, and the IBM Canada website. In 2011, IBM will celebrate its 100th year, and Ely is leading the centennial activities in Canada, a key element of which is the Celebration of Service. This program is designed to help IBMers improve the communities around the world where they live, work and learn by volunteering their service. 

Jacquelyn Hoult
Senior communications manager, Canadian Red Cross

Hoult is responsible for the evolution and marketing of the Canadian Red Cross brand. She has more than 15 years of marketing experience, including managing national client and membership programs for MD Financial (subsidiary of the Canadian Medical Association), the Canadian Bar Association and Canada Post, and has leveraged her expertise on industry committees such as Investment Funds Institute of Canada (IFIC). In the private sector, she has worked with agencies such as McCann Erickson and BBDO Toronto, and with clients including Ontario Hydro, Wrigley, Johnson & Johnson and Kodak.

Bill Kennedy
Executive director, corporate communications, LCBO

Kennedy, who has more than 30 years of experience in communications, joined the LCBO in 1992 as director, corporate communications and was named executive director in 2000. Kennedy and LCBO Corporate Communications have received more than 90 awards in juried competitions, many of them international. He received MADD Canada’s Citizen of Distinction Award last September for championing LCBO’s efforts to help prevent drinking and driving and raise funds for
MADD Canada.

Pamela Ross
CMO, VP communications, Sunnybrook Foundation

Ross has worked in advertising and marketing for over 20 years, focusing her work in the not-for-profit field since 2002. Prior roles included senior marketing positions at WWF-Canada and Plan Canada. Before her entry into not-for-profit, she worked for a number of advertising agencies on brands such as CIBC, Sprint, Jeep and Hewlett-Packard, among others. Ross’s business and marketing achievements have been recognized both nationally and internationally. 
James Temple
Director, corporate responsibility, PricewaterhouseCoopers
Temple leads PwC’s Canadian Foundation, directing its development of strong corporate-community partnerships aimed at helping the Foundation fulfill its mission to build and empower community leadership. Temple has held previous roles at the RBC Foundation, Direct Energy North America, and at various agencies within the not-for-profit sector. He is currently co-chair of the Association of Corporate Grantmakers and serves on the board of directors for the Ontario Association of Food Banks.  

John Yorke
Partner, president, Rain43

 Yorke is president of Rain43, a full-service agency that positions itself as “Building Brands. Building a Better World.” Over the course of his career, he has held various strategic, creative and executive positions, and has founded and managed agencies. He’s also attempted to bring a seventh NHL franchise to Canada. Yorke has worked with clients such as Microsoft, Canadian Breast Cancer Foundation, LCBO, WWF, MTV and PBS. He has lectured at the Rotman School of Business, Centennial College, Laurier University, University of Waterloo and the University of Windsor.


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