Unilever’s green power
Unilever Canada has become the single largest commercial purchaser of renewable energy in Canada, the company announced last month. Part of the Unilever Sustainable Living Plan – which aims to cut the company’s enviro footprint in half by 2020 – the arrangement with green energy provider Bullfrog Power will reduce its emissions footprint by over 7,500 tonnes, while supporting the development of new green power in Canada.
Bottled water makeovers
A few bottled water companies are stepping up their green games. First, Evian has introduced a 1.5 L bottle made of 50% recycled PET that uses 11% less plastic, reducing its carbon footprint by 32%, as well as a new glass bottle that uses less glass and is significantly lighter.
And Coca-Cola brands Dasani and Odwalla have introduced PlantBottle packaging for their single-serve bottles, a recyclable bottle produced using sugarcane as a key component of the plastic. This year more than five billion PlantBottle packages will be distributed in more than 15 countries.
P&G’s friendly future
Procter & Gamble’s Future Friendly program – which educates about P&G products considered to be better enviro choices – has had a recent resurgence in Canada, thanks to its intro in the U.S. The program was first launched in Canada in 2007 as a test market for North America. New TV and print, adapted from creative by BBDO in the U.S., directs to Futurefriendlybrands.ca, where consumers can learn about reduced packaging and enviro-friendly practices. This year’s effort is time-targeted, coinciding with spring and Earth Day.