Upping the eco ante

From renewable energy to plant-based bottles, big brands are making a big difference.

Unilever’s green power
Unilever Canada has become the single largest commercial purchaser of renewable energy in Canada, the company announced last month. Part of the Unilever Sustainable Living Plan – which aims to cut the company’s enviro footprint in half by 2020 – the arrangement with green energy provider Bullfrog Power will reduce its emissions footprint by over 7,500 tonnes, while supporting the development of new green power in Canada.

Bottled water makeovers
A few bottled water companies are stepping up their green games. First, Evian has introduced a 1.5 L bottle made of 50% recycled PET that uses 11% less plastic, reducing its carbon footprint by 32%, as well as a new glass bottle that uses less glass and is significantly lighter.
And Coca-Cola brands Dasani and Odwalla have introduced PlantBottle packaging for their single-serve bottles, a recyclable bottle produced using sugarcane as a key component of the plastic. This year more than five billion PlantBottle packages will be distributed in more than 15 countries.

P&G’s friendly future
Procter & Gamble’s Future Friendly program – which educates about P&G products considered to be better enviro choices – has had a recent resurgence in Canada, thanks to its intro in the U.S. The program was first launched in Canada in 2007 as a test market for North America. New TV and print, adapted from creative by BBDO in the U.S., directs to Futurefriendlybrands.ca, where consumers can learn about reduced packaging and enviro-friendly practices. This year’s effort is time-targeted, coinciding with spring and Earth Day.