Volunteers get heroic

Investors Group and Volunteer Canada have joined forces on a superhero-themed campaign designed to thank volunteers.

Ever dreamt of being a caped crusader? Imagine checking your email to discover your own triumphant face smiling back at you, complete with flowing cape and figure-flattering tights.
Investors Group and Volunteer Canada have once again joined forces on a campaign designed to thank volunteers – and this year, it’s using a superhero theme to celebrate the real-life heroes who dedicate their time and effort to building their communities.
Launched to coincide with National Volunteer Week (NVW) from April 10 to 16, the multimedia campaign was created in-house by Volunteer Canada and includes email thank-you cards that can be customized with a volunteer’s photo as well as PSAs, billboards and posters.
Designed to drive traffic to Volunteer Canada’s website and encourage conversations about volunteering, the campaign elements are free to use by non-profits and are available in English and French.
Investors Group and Volunteer Canada have partnered on NVW for 12 years, forging a strong connection when it comes to corporate philanthropy and volunteerism, says Ruth MacKenzie, president & CEO, Volunteer Canada.  “[Investors Group has] a really strong program where they support their employees to volunteer in the community,” she explains. “Sponsoring National Volunteer Week made it a really great fit.”