Paul Little is flying cross-country, leaving British Columbia to land at Sid Lee in La Belle Province.

The former CD of now defunct TBWA\Vancouver (reborn as Station X), who left the agency back in April, will bring his writing skills to Sid Lee, starting at the agency in July as co-CD/senior writer and creative lead on the newly acquired Dell business. Sid Lee won the right to handle all of the Austin, Texas-based computer brand’s consumer advertising back in February. Little says further responsibilities will be fleshed out when he starts. He will be reporting to Sid Lee CD George Giampuranis.

“I think having a strong writing background within the advertising discipline is something that I’ll be looking to help strengthen,” says Little.

Little says he was drawn to the fact that the agency is multi-discipline, as well as its spirit.

“Because [Sid Lee] does things so differently I was really excited to learn how they operate and how they bring big brands to life and work with their clients,” says Little. “It’s a very exciting global agency. They’ve got such a distinct culture and for me that was a big thing as well. The fact that it’s really independent was also key.”

In other hiring news, TBWA\Toronto has added 10 new “media artists” to its creative team to work on clients including Nissan, Visa Canada and Minto.

Joining the agency are: Jonathan Smith from Sid Lee; Jason Lee from Ogilvy & Mather; Dan Bache from Taxi Vancouver; Bart Smith from Innocean; Kelly Ferguson from McDonnell Haynes; Michelle Spivak from The Hive; Don Embree from Taxi 2 and Venture Communications; Francesco Grandi of Ogilvy & Mather; and Matt Williamson from Leo Burnett. Intern Gui Bermejo, originally from Brazil, has also joined the team.

“We established new brand beliefs and behaviours to fully articulate who we are and what sets us apart,” said Jack Neary, CCO, TBWA\Toronto. “We did for ourselves what we often do for clients – aligned our beliefs and behaviours into a brand strategy poised for growth. These hires were made with that as a filter.”