Scouts was the first Facebook

Scouts pushes social networking (in person).

St. John’s-based Target created this ad for Scouts Canada, encouraging parents to peel their kids away from the computer screen and introduce them to a real world of social networking as part of the organization’s latest recruitment effort. The ad shows that the act of friending was around long before Facebook, pointing out that Scouts was the original social network for kids.


advertiser: Scouts Canada
agency: Target
CD: Tom Murphy
creative group head: Jenny Smith
writer: Randy Diplock
ADs: Randy Diplock, Dax Fullbrook
director: Randy Diplock
agency producer: Cindy Wadden
account manager: Jennifer Pittman
Account Director: Laurelyn Berry
editor: Jason Grebski
post facility: Rooster/Track & Field
music: Eric Harry Music