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Strategy
Home
» Screening Room »
Screening Room
Prestone updates its brand for a new driving era
3 days ago
Former NHLer Kevin Bieksa returns for Sport Chek’s holiday gifting offensive
4 days ago
Canadian Blood Services rallies gen Z to give together
5 days ago
Western leans into purpose, unity in $1-billion fundraising campaign
6 days ago
Women’s hockey stars and Adidas celebrate sticking together
1 week ago
IKEA Canada brings BIPOC talent into focus with ‘Making Space’
2 weeks ago
Team Canada marks 100 days to Games with ‘Brave Is Unbeatable’
2 weeks ago
Laughing Cow continues down humorous path with stop-motion spots
3 weeks ago
SOFIAC reframes cities through a carbon-footprint lens
3 weeks ago
Bell anchors first rebrand since 2008 in human connection
4 weeks ago
Dove challenges beauty-first praise with ‘Change the Compliment’
1 month ago
Greenfield captures its ‘Hard Way’ philosophy in single-take film
1 month ago
Dream design: How the Shine Foundation is making makeup more accessible
1 month ago
Bodyarmor seeks growth in Canada alongside star athletes du jour
1 month ago
Diabetes Canada expands vision of resilience with assist from AI
1 month ago
BDC sets entrepreneurs in motion in national campaign
1 month ago
Food Banks Canada fuels a rallying cry for human potential
1 month ago
Safehaven challenges taboos around staring
1 month ago
iA Financial Group rolls out rebrand to unify client experience
1 month ago
National Geographic road-trips the East Coast with Destination Canada
2 months ago
Specsavers renews eye-health mission alongside Chris Hadfield
2 months ago
PC captures brand’s expanding reach
2 months ago
Dairy Farmers of Canada unites single strategy across five provinces
2 months ago
Unifor raises elbows against misinformation
2 months ago
Simons’ weightless campaign lands as its retail presence expands
2 months ago
YMCA offers an outlet for unity in era of unrest
2 months ago
Daily Bread’s ‘CDB Diet’ calls Ottawa’s disability benefit into question
2 months ago
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