Young & Rubicam Toronto has added some juice to its creative muscles with the appointment of five award-winning ad folk, which follows a January hiring spree.

Creative directors Mark Francolini and Jonathan Smith were brought on to help with creative development of the Ford Canada account, according to a press release.

Francolini comes directly from Zulu Alpha Kilo where he spent five years handling top accounts, including Bell Canada, Audi, Coca-Cola, Corona and Puma. Smith recently departed from TBWA Toronto, where he worked on the Nissan, Petro Canada, Visa and Gatorade accounts. Both creatives have won a slew of international awards, including hardware from Cannes, One Show, D&AD and the Clios.

Art Director Cheryl Geonanga hails from, DDB and John St, and has won awards for her work with Durham College and Rethink Breast Cancer.

Copywriter Appanna Chetranda comes to Y&R after freelancing for various agencies, and has previously spent time at Clean Sheet, Bos and Leo Burnett. Cole Rosenberg, the second writer in the hiring spree, had previously collaborated on advertising for brands Telus, Canadian Tire, McCain, Bell and Kellogg’s at agencies Taxi and Leo Burnett.

“We’re always looking for fearless talent who’ll thrive in our collaborative, passionate and creative culture,” says Israel Diaz, CCO at Y&R. “Our main focus is to drive business success for our clients through great ideas that’ll also hopefully pick awards along the way.