Back page: In Memoriam
Extreme Group's ode to cherished ideas that didn't make it out of the boardroom and a toast to the hard work that went into all those that did.
The list is long and the victims many. Extreme Group pays its respects to cherished ideas that died this year in boardrooms across the country.
![rafik_how_brands_would_communicate_if_they_experimented_more_in_f6bce7bf-6840-4ea6-91b1-b17e2a3a857f 2[67]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2022/10/rafik_how_brands_would_communicate_if_they_experimented_more_in_f6bce7bf-6840-4ea6-91b1-b17e2a3a857f-267-100x57.png?055ddd)
