It’s quite fitting that the Best in Show prize at Ad Rodeo’s Anvil Awards was given to an annual report that used zero paper and zero waste (it was published on Instagram), being that April is Earth Month.
Trigger’s digital/social report for the Calgary Zoo not only took home the coveted prize at Friday’s gala in Calgary, but also the Anvil award in the Annual Report category.
The shop took home the most trophies that evening, a total of nine Anvils, while ZGM Collaborative Marketing was next in line with six, and MacLaren McCann and C&B Advertising following not too far behind with five each. Below are the big winners from the show that celebrates creative excellence in advertising from agencies and brands in Calgary.
Trigger
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Best In Show
“Instagram Annual Report”
Calgary Zoo
Annual Report
“Instagram Annual Report”
Calgary Zoo
Broadcast Single/Series over $30K
“Sideways”
Kal Tire
Broadcast Single/Series under $30K
“Mealshare”
Mealshare
Campaign
“Garage Sale”
Kal Tire
Illustration
“Love. Free with every visit.”
Calgary Zoo
Photography
“Zombie Walk – Get Ready”
Calgary Zombie Walk
Poster Series
“Zombie Walk – Get Ready”
Calgary Zombie Walk
Social Media Campaign
“Penguin Walk”
Calgary Zoo
ZGM
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Cross-Platform Experience:
“Cups 2012/2013 Annual Report”
Cups
Event Package:
“Lace up for love”
Mario & Michele Amantea
Microsite:
“Cups 2012/2013 Annual Report”
Cups
Microsite:
“1,000 stories”
The Drop-In
Radio Single/Series:
“Sticky Fingers”
Market Mall
Radio Single/Series:
“1,000 stories”
The Drop-In
MacLaren McCann
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Anvil for Good:
“Come to the table”
Bayer CropScience, 4H Canada
Brochure or Catalogue:
“Denver Hayes Vintage Lookbook”
Mark’s
Business to Business:
“Bushels to Bottles Contest”
Bayer CropScience
Direct Marketing:
“An exposition on the exhibition”
MacLaren McCann
Self-promotion:
“Mountain Standard Truth”
MacLaren McCann
C&B Advertising
Campaign:
“Stampede 101”
Calgary Stampede
Display Ad Series/Single:
“Stampede 101”
Calgary Stampede
Music or Sound Design:
“Air Reborn (Remember to Breathe)”
Non-Broadcast Single/Series:
“We’re the Greatest Together 2013 Flood”
Calgary Stampede
Outdoor Single/Series:
“Stampede 101”
Calgary Stampede
Wax
Non-Traditional:
“Storm Drain Posters”
Calgary Horror Con
Out-of-Home Series/Single:
“Sugar Skulls”
Mucho Burrito
Print Series:
“Gig Posters”
Calgary Philharmonic Orchestra
Print Single:
“Bring Home a Honda”
Prairie Honda Dealers Association
Sajak & Farki
Website:
“Adopt a Bee”
Burt’s Bees
Digital Innovation:
“Water Centre Touchscreen Kiosk”
City of Calgary
Marc Rimmer Design
Packaging:
“Fratello Packaging”
Fratello Coffee Roasters
Packaging:
“Braids packaging for Flourish/Perish”
Braids
Evans Hunt
Branded Environment:
#IAmDowntown
Calgary Downtown Association
Platform Design
Brochure or Catalogue:
“Calgary 2013”
Calgary 2013
Cam Hoff
Logo:
“Gentlemen’s Book Club”
Gentlemen’s Book Club
Robots and Pencils
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Mobile Game or Application:
“Sasquatch”
Scott Stanley
Venture Communications
Printing:
“Christmas Flood Card”
Venture Communications
REC Media
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Use of Media:
“Alberta Dodge Dealers Arena Entrance Door Wraps”
Alberta Chrysler Dealers Association
Dissolve
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Videography:
Analog: The Heart of Fratello Coffee
Fratello Coffee
The Office of Jonathan Herman
Corporate Identity Package:
“Rocky Point Custom Homes Identity”
Rocky Point Custom Homes