Put your headphones on to get the full effect of this one. The Red Cross’ Reconnecting Family Links program aims to bring family members back together after they have been separated, be it by war in the Middle East or natural disasters in Chile and Haiti.
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In a new radio campaign developed by JWT Chile that drives awareness for the service, the stories of two lost family members play at the same time, one through the left speaker and the other through the right. The stories are nearly identical – save for their names, ages and, most tragically, where they are currently living – and shows that even when people seem so close, they can be worlds apart.
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From Stimulant.
Image courtesy of Shutterstock.
