Jam3 brings on new UX head

Adam Slayer comes to the digital and design shop after two years with Bensimon Byrne.
Adam Slayer Jam3

Toronto-based digital agency Jam3 has hired Adam Slayer as its new head of user experience and development, a new role at the agency.

Slayer was most recently director of UX for Bensimon Byrne in Toronto, which he joined in late 2012. Prior to that, he ran Toronto-based Uproot as its principal and director of UX and was technical experience director at Blast Radius, where he spent over five years. He has worked on clients including BMW, EA Sports, Ford, GM, Google, McDonald’s, Mercedes-Benz, Nestle, Newell Rubbermaid, Nike and Nintendo.

In his new role at Jam3, Slayer will oversee the agency’s team of technical directors, UX designers and creative technologists and will be accountable for all UX and development-related activities for clients across its core marketing and entertainment business.

The need for the new role has come as Jam3 has experienced growth (both organically and from new clients), says Mark McQuillan, partner and managing director at Jam3. In the past year, the number of people in the studio has nearly doubled, and in the past five years, the shop has seen 20% to 30% annual growth, he says, creating the need for the new leadership position.

“We had not really had somebody to lead user experience designers in the past – they were kind of an orphaned entity within the firm without anybody in charge,” he also notes. “We wanted somebody seasoned who could also bring some mentorship to the team.”

Jam3 has recently produced work for clients including The National Film Board of Canada and the Royal Canadian Mint.