This story appears in the June 2015 issue of strategy.
Co-chairs
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Mark Childs, chief marketing officer at Samsung Canada, leads the organization’s strategic brand and marketing initiatives, and is the former chief marketing officer of Campbell’s.
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Gaye McDonald, director of content marketing, CBC Revenue Group, leads the team that links brands with CBC’s programming, and once helmed Branded Entertainment Management.
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Lauren Richards, principal at Pollin8, connects clients and agencies, as well as buyers and sellers to innovative media thinking. Prior to launching her consultancy, she led the global product group for SMG.
Jury
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Stéphane Bérubé, chief marketing officer at L’Oréal Canada has close to 20 years of experience in the beauty industry, and has held marketing and brand innovation roles at L’Oréal since 2002.
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Denise Darroch, brand manager at Kimberly-Clark Canada, has more than nine years of brand and shopper marketing experience, and prior to her current role, she spent seven years at Nestlé Canada.
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Daniel Dutesco, VP of digital at Publicis, is a technologist and creative with more than 20 years experience transforming brands into market leaders. He currently works with brands like Coca-Cola, Garnier, Vichy and Metro.
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Shannon Hosford, VP marketing and communications, Maple Leaf Sports and Entertainment, oversees communications for MLSE brands such as the Toronto Maple Leafs, the Raptors and the Marlies.
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Christine Kalvenes, chief marketing officer at PepsiCo Foods Canada, has 18 years of marketing, innovation, research, design and corporate strategy experience. She currently leads a team of 50.
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Chad Maker, president at Agency 71, is a creator, illustrator, designer, director and musician. He has over 20 years of industry experience, and is also an advisor for programs at the Canadian Film Centre.
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Michael Milardo, executive creative director at Cossette Vancouver, oversees work for clients such as McDonald’s, Telus, Arc’teryx and The Gap. Prior to joining Cossette, he was creative director at Noise Digital.
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Charles Etienne Morier, VP of digital media at Touché! oversees the digital team and has worked with clients such as Canadian Tire, Via Rail, Desjardins and Tourisme Montréal.
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Helen Pak, president and chief creative officer at Havas Worldwide Canada, has almost 20 years of experience in integrated branding, and previously worked at Facebook as a global creative strategist.
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Kari Skogland, director, screenwriter and producer at Skogland Films, was named one of Hollywood Reporter’s “Ten Directors to Watch,” and most recently worked on the mini-series Sons of Liberty.
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Barbara Smith, partner at Aprais Canada, has more than 30 years of agency and client-side experience. Previously, she was the president at the IAB and director, brand engagement at the Globe and Mail.
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Randy Stein, partner, creative, Grip, has nearly 20 years experience and recently led the team behind Kokanee’s “The Movie Out Here.” Over the years he has worked with brands like Honda, Bell and KFC.
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James Stewart, director and founder at Geneva Film Co, has created work in live action, VFX, stop-motion and CG animation. His most recent projects include 3D cinema commercials for Samsung, Toyota and Lexus.
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Jon Taylor, VP, digital at Bell Media, leads the company’s TV, radio and digital properties. Previously, he was a senior director for Canada’s Olympic Broadcast Media Consortium and an exec producer for CTV.
