L’Institut Idee partners with DDB Canada

The think tank will be able to tap into the agency's client network.
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DDB Canada and Palmer Rogers Encore Ventures have partnered with Montreal think tank L’Institut Idée.

Under the new strategic partnership, DDB Canada chairman and CEO Frank Palmer, and Palmer Rogers president and CEO Mike Rogers will provide L’Institut Idée with business development opportunities within their respective client networks.

L’Institut, which has offices in Toronto, Montreal and Boston, is a joint venture between Scientific Intelligence, Bleublancrouge and Wunderkind. It uses a proprietary “Structural Mapping Process” tool for developing strategy and has worked with brands including Audi, Live Nation and Sanofi.

“Partnering with DDB and Palmer Rogers is a big validator for us,” Sébastien Fauré, founding partner at L’Institut and president of Bleublancrouge said in a press release. “Frank is an influential figure in the North American communications community, and Mike is an esteemed business strategist with expertise in financial management. Their experience will bring tremendous value to our business.”

Earlier this year, David Kincaid also joined the think tank as a business development and strategic advisor.

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