Cannes roundup: breaking records and doing good

The latest awards tally, plus interviews with jury members and how advertising is being used to affect change.

It’s already been a record-breaking year for Canada in Cannes, beating out our previously held record of 30 Lions in 2013 (including Young Lions and Health Lions). And we still have a few big categories to be announced, including Film. It’s also worth noting that so far, we’ve picked up Lions in every category we’ve been shortlisted in.

We’ve been busy chatting with a few of the judges this year. Check out our interview with Leo Burnett’s Judy John, as well as Media Experts’ Penny Stevens and Grey’s Patrick Scissons, and stay tuned for more from some of the other Canadian jury members.

Today, the Film shortlist brought us another 17 chances at Lions. Also, the shortlist for the new Creative Data Lions was announced, and a Canadian campaign for PFLAG by JWT made an appearance.

Elsewhere at the festival, the power of advertising for doing good is being spotlighted in a big way, such as #WeHaveAPlan, the world’s first global cinema commercial which will share the new Global Goals for Sustainable Development the UN will release on Sept. 25. Read more about that, as well as Unilever’s do-good manifesto, by clicking here.

Here’s a tally of Canada’s Lions so far (including Health Lions):

Grand Prix: one
Gold: 10
Silver: nine
Bronze: 10
Glass Lion: one
Young Lions: one (Silver)

Total: 32

Read about the winners in the respective categories below, and follow #strategyatcannes or our Cannes 2015 tag to stay up to speed on all the results.

Cyber: six wins

Radio: three wins

Design: two wins

Product Design: none shortlisted (though read about the Canadian Grand Prix connection)

Previously announced:

Outdoor: three wins

PR: three wins (including a Grand Prix)

Media: two wins, plus a Young Lions Silver

Glass Lions: one win

Creative Effectiveness: none shortlisted

Promo & Activation: three wins

Direct: three wins

Press: two wins

Mobile: none shortlisted

Health Lions: three wins