Check it out: Illustrating good choices

Organic food brand Nature's Path uses animation to show the impact our food buying can have.


If we are what we eat, Nature’s Path Organic Foods wants us to put a bit more thought into our food choices.

A new online video for the British Columbia-based breakfast and snack brand, says that “We are all Farmers” and that when it comes to food, our everyday purchase decisions really matter to the environment.

The animated film by Vancouver’s Will Creative and Los Angeles’ Acme FilmWorks is to help celebrate Nature Path’s 30th anniversary and the company’s focus on sustainability and always leaving the earth better than you found it,” according to co-founder and co-CEO Arran Stephens.

Nick Richards and Ute Preusse, previously members of Cossette’s national management team, opened Will Creative late last year. Other clients include the Vancouver Art Gallery, Squamish Valley Music Festival, Ostara and Hootsuite.