McDonald’s capitalizes on customizing

More burger topping options, ordering kiosks and table service are part of the QSR's growth plan.
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McDonald’s Canada is bringing some new ideas to the table, quite literally.

The QSR has launched some new services, beginning with its Victoria Park-St. Clair location in Toronto. Among the changes are adding table service and making some of its menu options more customizable.

The plan is to roll out the changes to most Canadian locations by the end of 2017, when the brand celebrates its 50th anniversary here.

The new “Create Your Taste” menu will let customers choose from almost 30 different options to customize their burgers, including five types of cheese, 12 toppings, two buns, a lettuce wrap and nine sauces. The offering will be available at about 1,000 restaurants across Canada by the end of 2017, McDonald’s says in a release (the QSR currently has about 1,400 restaurants in Canada).

Table service will be available to those who use “Create Your Taste.”

Some restaurants will also be getting self-order kiosks, “modernizing” the customer experience and making “Create Your Taste” more efficient.

McDonald’s says there will be new marketing initiatives attached to “Create Your Taste” coming soon.

Working with franchisees, it will “create up to 15,000 new jobs and will invest an incremental $200,000 per restaurant, as part of its accelerated growth plan.”