QSR

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Harvey’s adds a RV to its XM

Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.

Aegis Brands-Aegis Brands Unveils its Retail Cannabis Brand With

Second Cup parent company opens its cannabis store

Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.

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Freshii makes dinner plans

From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.

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Tim Hortons ask customers to come back as they are

The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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Labatt is first past the ‘POST’

The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.

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Paramount creates an automated restaurant

The new Box’d concept was created to handle online orders, but now helps address customer concerns about dining in.

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How Subway is approaching reopening

Having transparency and value as established brand pillars is helping the QSR address consumers’ most pressing concerns.

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What will make customers feel safe in your store?

The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.

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SkipTheDishes gives a virtual tour of generosity

Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.

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Lysol gains big in trust department

A Field Agent study finds Canadians also have a better opinion of retailers because of how they handled COVID-19.

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Harvey’s and Bauer ‘reach out’ in a very Canadian way

The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.

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Tim Hortons hires new head of marketing strategy

Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.

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Survival Strategies: How Earls is pivoting during the pandemic

The restaurant chain has found a new revenue source: grocery.

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Food donation becomes area of focus for QSRs

Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.