QSR

tim-hortons

Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

Freshii

How Freshii is morphing into a category-agnostic health and wellness brand

The QSR-born company is expanding beyond resto, launching vitamins and supplements under a new line of business.

Air Canada-Aeroplan announces first-of-its-kind partnership with

Aeroplan courts Starbucks Rewards customers

Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.

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Tims gets rid of cups and ‘please play again’ for ‘Roll Up To Win’

The QSR gives a new name and prize strategy to its fully-digital contest experience.

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Nando’s opens an inspiring new contest

The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.

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Walmart is trying its own spin on ghost kitchens

The retailer teams up with Ghost Kitchen Brands to enhance its one-stop proposition with a range of restaurant options.

mcds

McDonald’s Canada names a new CMO

Alyssa Buetikofer joins from the QSR’s Chicago office, succeeding a retiring Antoinette Benoit.

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Beyond Meat renews push into QSRs

Along with continued marketing investment, the plant-based company strikes partnerships with McDonald’s and Yum! Brands.

Pizzaiolo

Pizzaiolo hires marketing vet to fuel expansion

The Toronto-based pizza chain will begin investing more heavily in marketing with the help of a former Pizza Pizza CMO.

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Aegis Brands sells Second Cup

The company will focus on growing entrepreneurial brands as it hands its legacy coffee chain to Quebec’s Foodtastic in a $14 million deal.

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Harvey’s wants you to be the boss of your burger

The pandemic left many feeling powerless, so the QSR’s new campaign is its way of giving consumers back some control.

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Tim Hortons roasts itself to get people to try the new Dark Roast

The QSR takes a blunt approach as it continues a strategy of improving the quality of its core offering.

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Up to the Minute: Burger King goes retro for redesign

Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.

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KFC Canada names new CMO

Katherine Bond-Debicki has been promoted, taking over marketing leadership from Samantha Redman.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.