QSR

Sandwich

How Popeyes kept up the buzz for its chicken sandwich

A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.

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Why Osmow’s created National Shawarma Day

With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.

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KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.

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Skip delivers an at-home arena experience

The food delivery app made custom ads for the NHL teams still in the playoffs to become a bigger part of home viewing rituals.

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McDonald’s adds a side of fries to rewards program

The QSR brought back its “debating duo” to help convince people to skip collecting stickers.

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KFC tells plant-based haters to relax

For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.

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Will a lack of happy accidents hurt innovation?

A chance observation at a burger joint highlights why Bond’s Sean Claessen has concerns about brands finding a path forward.

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Up to the Minute: McDonald’s changes its loyalty program

Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.

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Second Cup extending its brand into gas and grocery

The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.

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Getting back to spending becomes more complicated

Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.

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A&W aims to beat MS with take-out

How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.

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Harvey’s adds a RV to its XM

Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.

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Second Cup parent company opens its cannabis store

Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.

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Freshii makes dinner plans

From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.

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Tim Hortons ask customers to come back as they are

The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.