QSR
KFC is piloting Google’s food ordering service in Canada
The QSR expands its ordering options, part of a plan to have online sales exceed in-person orders by 2022.
Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable
The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.
Boston Pizza brings people together for Valentine’s Day
The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.
KFC uses AI to recreate the voice of Colonel Sanders
From the Tech newsletter: The QSR added an Alexa update that allows customers to order their favourite meal.
Freshii tries to hijack Super Bowl conversations for good
The social campaign aims to amplify the healthy casual QSR’s ongoing work around food security.
Harvey’s picks Giants & Gentlemen
The agency will work with Recipe Unlimited’s in-house team to tap “latent brand equity” in upcoming campaigns.
McDonald’s restarts debate about the Big Mac Bacon
The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.
Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.
Tim Hortons hires McDonald’s marketer as CMO
The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.
Subway and Martha Stewart give a lesson in plant-based food
Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.
Adrian Fuoco named VP marketing at Pizza Pizza
Arriving from Boston Pizza, the marketer will strive to balance promotions with more diversified and meaningful brand tactics.
Strategy’s 2019 Nice List
Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.
Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
Strategy’s most read of 2019: Shopper Marketing Report
The most eye-catching shopper stories from the last year.
Pizza Pizza turns its box into a basketball court
The QSR builds a game to tap into the passion around its long-time Toronto Raptors partnership.
