QSR

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Tim Hortons roasts itself to get people to try the new Dark Roast

The QSR takes a blunt approach as it continues a strategy of improving the quality of its core offering.

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Up to the Minute: Burger King goes retro for redesign

Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.

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KFC Canada names new CMO

Katherine Bond-Debicki has been promoted, taking over marketing leadership from Samantha Redman.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

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2020 Brand Holiday Ads: part one

Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

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Taco Bell creates a spicy advent calendar

The QSR makes it easier for consumers to enjoy everything from hot sauce to favourite meals at home.

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What Kitchen Hub is offering restaurants and CPG

The “virtual food hall” is not only helping QSRs with online orders, but giving CPG brands more fulfillment space for DTC.

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KFC wants you to smell fried chicken from your fireplace

The QSR wants a holiday log to remind home bodies of the joy of gathering around a bucket of chicken.

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McDonald’s delivers Halloween to Canadians

An AR experience promoting McDelivery is the QSR’s latest effort to “reach its guests where they are” during the pandemic.

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DoorDash tries to get its place in Canada’s ‘flavourhoods’

The food delivery app’s first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.

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Tim Hortons to bring Loop containers to restaurants

The QSR joins TerraCycle’s circular economy platform, and will pilot reusable, returnable cups and containers in 2021.

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Pizzaville and Spin Master partner to entertain families

The QSR bundles a board game with pizza to be relevant in pandemic home dining trends that are starting to re-emerge.

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How Popeyes kept up the buzz for its chicken sandwich

A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.

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Why Osmow’s created National Shawarma Day

With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.