QSR
How Popeyes kept up the buzz for its chicken sandwich
A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.
Why Osmow’s created National Shawarma Day
With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.
KFC makes finger-lickin’ a dirty word
The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.
Skip delivers an at-home arena experience
The food delivery app made custom ads for the NHL teams still in the playoffs to become a bigger part of home viewing rituals.
McDonald’s adds a side of fries to rewards program
The QSR brought back its “debating duo” to help convince people to skip collecting stickers.
KFC tells plant-based haters to relax
For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.
Will a lack of happy accidents hurt innovation?
A chance observation at a burger joint highlights why Bond’s Sean Claessen has concerns about brands finding a path forward.
Up to the Minute: McDonald’s changes its loyalty program
Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.
Second Cup extending its brand into gas and grocery
The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.
Getting back to spending becomes more complicated
Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.
A&W aims to beat MS with take-out
How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.
Harvey’s adds a RV to its XM
Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.
Second Cup parent company opens its cannabis store
Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.
Freshii makes dinner plans
From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.
Tim Hortons ask customers to come back as they are
The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.
