QSR
Burger King channels classic horror to make the Franken Whopper come alive
The QSR is using social buzz to drive adoption for its ordering app.
RBI thinks dinner can drive more growth at Tim Hortons
With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.
KFC believes the Double Down’s reputation precedes it
After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.
McDonald’s makes Monopoly exciting by making it easy
A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.
Subway names new Canadian country lead amid refresh
Douglas Fry takes over from Christina Wells as the QSR works to revitalize its brand, which has seen a few bumps in the road.
RBI plans for a 50% reduction in emissions by 2030
The parent of Tims, Popeyes and Burger King will test more efficient restaurant designs this year and expand new farming methods.
Mucho Burrito wants its new mashup to make headlines
A campaign promoting the QSR’s “tandoorito” takes the form of news hits from an international summit on burrito diplomacy.
Mary Brown’s shows its love to Manitoba potato farmers
The QSR’s latest multimedia campaign includes carving out a crop circle in one of its supplier’s fields.
Tim Hortons launches a second run at Roll Up
The QSR chain is aiming to spread some cheer during a difficult year, as well as continue to drive digital engagement.
Two McDonald’s campaigns tap into returning freedoms
The QSR is celebrating the things Canadians missed, be it traveling or getting to hang out with a fry thief.
Taco Bell goes sublimnal to draw out peoples’ cravings
The QSR used imagery for fake brands to plant a craving for its namesake product in the minds of Canadians.
Tim Hortons shows camp is more than fun and games
This year’s Camp Day campaign features an anthem penned by campers that speaks to the life skills they’ve developed.
Aegis Brands sells Hempishere Cannabis
The former parent company of Second Cup transfers ownership in an all-share deal, focusing its growth on food service.
In Brief: Gut (formally) unveils its Toronto office
Plus, H+K adds three major AOR assignments and T1 adds senior experience to its sponsorship team.
McDonald’s creates an ASMR video to tempt diners
A new video aims to use auditory stimulation to generate interest in the QSR’s limited-edition Grand Big Mac.
