QSR
Harvey’s adds a RV to its XM
Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.
Second Cup parent company opens its cannabis store
Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.
Freshii makes dinner plans
From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.
Tim Hortons ask customers to come back as they are
The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.
Maple Leaf helps families make the jump to plant-based
A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.
Labatt is first past the ‘POST’
The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.
Paramount creates an automated restaurant
The new Box’d concept was created to handle online orders, but now helps address customer concerns about dining in.
How Subway is approaching reopening
Having transparency and value as established brand pillars is helping the QSR address consumers’ most pressing concerns.
What will make customers feel safe in your store?
The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.
SkipTheDishes gives a virtual tour of generosity
Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.
Lysol gains big in trust department
A Field Agent study finds Canadians also have a better opinion of retailers because of how they handled COVID-19.
Harvey’s and Bauer ‘reach out’ in a very Canadian way
The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.
Tim Hortons hires new head of marketing strategy
Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.
Survival Strategies: How Earls is pivoting during the pandemic
The restaurant chain has found a new revenue source: grocery.
Food donation becomes area of focus for QSRs
Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.
