QSR

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Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

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How Tim Hortons is sticking to basics while pursuing new opportunities

The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.

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Will Subway’s overhaul land with Canadians?

From the C-Suite newsletter: The QSR brings its rebrand North of the border with a heavier focus on local ingredients.

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DonerNorth named AOR for Edo Japan

As the QSR prepares to expand, the agency will help ensure it does so with a well-defined brand identity.

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Food trends for thought

A new McKinney report gives marketers a hint at opportunities worth pursuing for product development and food innovation.

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McDonald’s and Raptors put their mascots head-to-head

The Raptor takes on Grimace in a friendly game to tap nostalgic sentiment and boost its app-linked rewards.

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Taco Bell looks for the beauty in being messy

The QSR’s first big Canadian brand campaign puts personality over product, celebrating pride in being shamelessly over-the-top.

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Tim Hortons celebrates mobile ordering for Roll Up to Win

This year’s contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.

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Why Starbucks is keen on expanding its loyalty partnership with TD

The QSR aims to bring “millions” of potential new members into its Rewards program.

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Harvey’s promotes its latest sauce like a boss

A trainee gets the confidence to reach new heights as the QSR puts more spending behind its empowerment-focused campaign.

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55 years of McDonald’s Canada leading the way

The local arm of the global QSR became a top performer by addressing consumer tastes, prompting other markets to follow suit.

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Pizza Hut says even the mightiest carnivore would enjoy its plant-based pie

The QSR is looking to get the lion’s share of the meat substitute market with Beyond Meat.

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Freshii brings health snacks to stores dominated by junk food

The QSR is looking to convenience stores, like 7-Eleven, to provide shelf space for its better-for-you products.

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SkipTheDishes takes its Olympic support to a new level

Team Canada athletes are helping the food delivery app amplify its activity compared to Tokyo, with a focus on making sure audiences don’t miss big “Olympic moments.”

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Catching up with Domino’s new CMO

Ken Harrison joined the pizza joint after two rollercoaster years helping Little Caesars launch its online business. Now he’s got a whole new set of challenges ahead.