QSR

subway

How Subway is approaching reopening

Having transparency and value as established brand pillars is helping the QSR address consumers’ most pressing concerns.

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What will make customers feel safe in your store?

The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.

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SkipTheDishes gives a virtual tour of generosity

Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.

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Lysol gains big in trust department

A Field Agent study finds Canadians also have a better opinion of retailers because of how they handled COVID-19.

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Harvey’s and Bauer ‘reach out’ in a very Canadian way

The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.

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Tim Hortons hires new head of marketing strategy

Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.

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Survival Strategies: How Earls is pivoting during the pandemic

The restaurant chain has found a new revenue source: grocery.

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Food donation becomes area of focus for QSRs

Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.

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Layoffs hit more sectors, marketing departments

Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.

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Lessons for brands from sponsorship marketing

Even with events cancelled, MKTG’s Michael Beckerman says Reebok and Chipotle are showing how the practice remains relevant.

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What’s in store for click-and-collect?

From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.

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Inside Tims’ last-minute Roll Up the Rim shakeup

From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.

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Tim Hortons changes Roll Up the Rim plan due to COVID-19

Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims’ attempt to modernize the contest.

Wendy's Plantiful Plant-Based Burger

Starbucks, Wendy’s add plant-based sandwiches to their menus

Both chains have tapped the Canadian market for their first foray into the category.

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KFC is piloting Google’s food ordering service in Canada

The QSR expands its ordering options, part of a plan to have online sales exceed in-person orders by 2022.