QSR
Wendy’s reimagines a classic tagline to introduce its breakfast menu
By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.
How Tim Hortons is sticking to basics while pursuing new opportunities
The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.
Will Subway’s overhaul land with Canadians?
From the C-Suite newsletter: The QSR brings its rebrand North of the border with a heavier focus on local ingredients.
DonerNorth named AOR for Edo Japan
As the QSR prepares to expand, the agency will help ensure it does so with a well-defined brand identity.
Food trends for thought
A new McKinney report gives marketers a hint at opportunities worth pursuing for product development and food innovation.
McDonald’s and Raptors put their mascots head-to-head
The Raptor takes on Grimace in a friendly game to tap nostalgic sentiment and boost its app-linked rewards.
Taco Bell looks for the beauty in being messy
The QSR’s first big Canadian brand campaign puts personality over product, celebrating pride in being shamelessly over-the-top.
Tim Hortons celebrates mobile ordering for Roll Up to Win
This year’s contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.
Why Starbucks is keen on expanding its loyalty partnership with TD
The QSR aims to bring “millions” of potential new members into its Rewards program.
Harvey’s promotes its latest sauce like a boss
A trainee gets the confidence to reach new heights as the QSR puts more spending behind its empowerment-focused campaign.
55 years of McDonald’s Canada leading the way
The local arm of the global QSR became a top performer by addressing consumer tastes, prompting other markets to follow suit.
Pizza Hut says even the mightiest carnivore would enjoy its plant-based pie
The QSR is looking to get the lion’s share of the meat substitute market with Beyond Meat.
Freshii brings health snacks to stores dominated by junk food
The QSR is looking to convenience stores, like 7-Eleven, to provide shelf space for its better-for-you products.
SkipTheDishes takes its Olympic support to a new level
Team Canada athletes are helping the food delivery app amplify its activity compared to Tokyo, with a focus on making sure audiences don’t miss big “Olympic moments.”
Catching up with Domino’s new CMO
Ken Harrison joined the pizza joint after two rollercoaster years helping Little Caesars launch its online business. Now he’s got a whole new set of challenges ahead.
