QSR
How Subway is approaching reopening
Having transparency and value as established brand pillars is helping the QSR address consumers’ most pressing concerns.
What will make customers feel safe in your store?
The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.
SkipTheDishes gives a virtual tour of generosity
Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.
Lysol gains big in trust department
A Field Agent study finds Canadians also have a better opinion of retailers because of how they handled COVID-19.
Harvey’s and Bauer ‘reach out’ in a very Canadian way
The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.
Tim Hortons hires new head of marketing strategy
Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.
Survival Strategies: How Earls is pivoting during the pandemic
The restaurant chain has found a new revenue source: grocery.
Food donation becomes area of focus for QSRs
Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.
Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
Lessons for brands from sponsorship marketing
Even with events cancelled, MKTG’s Michael Beckerman says Reebok and Chipotle are showing how the practice remains relevant.
What’s in store for click-and-collect?
From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.
Inside Tims’ last-minute Roll Up the Rim shakeup
From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.
Tim Hortons changes Roll Up the Rim plan due to COVID-19
Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims’ attempt to modernize the contest.
Starbucks, Wendy’s add plant-based sandwiches to their menus
Both chains have tapped the Canadian market for their first foray into the category.
KFC is piloting Google’s food ordering service in Canada
The QSR expands its ordering options, part of a plan to have online sales exceed in-person orders by 2022.
