QSR

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Mary Brown’s gets a save from Jordan Romano

The QSR uses its new Blue Jays sponsorship to help boost app engagement and expand westward.

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Pizza Pizza fights inflation by locking in its pizza rates

As consumers get more value-minded and the competitive set changes, a new campaign reflects a more personable approach the QSR is taking to stand out.

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McDonald’s looks to the past to show the impact it wants to have on the future

Instead of just being a trip down memory lane, the “Love What’s Next” platform reflects a shift towards being more actively purpose-led.

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Subway enlists a Stanley Cup champ to push its revamp

Mark Messier breaks the fourth wall to launch three new sandwiches as the QSR continues its brand overhaul.

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KFC toasts pairing fried chicken with champagne

The QSR is tapping growing cultural awareness of the combo, touting it as a new sensorial experience for its chicken.

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How marketing is changing the way companies hire

Brands like Lowe’s, McDonald’s and Staples are using creative promotional tactics to recruit in today’s tight labour market.

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Chipotle rolls out its Rewards program in Canada

The QSR is the latest to pursue the opportunities in digital loyalty with a focus on personalization and convenience.

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Tims celebrates an important holiday in Quebec

How St. Jean-Baptiste Day has become an annual opportunity for the QSR to celebrate the province’s culture.

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Mary Brown’s buys Fat Bastard Burrito

Combining the two restaurant chains will create one of the largest privately held QSRs based in Canada.

McDonald-s Canada-McDonald-s Canada unveils Canadian art series

McDonald’s turns its ‘last straws’ into works of art

The leftovers from phasing out single-use plastics are being used to help the QSR stand out from others talking about similar plans.

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Tim Hortons’ app ruled to have violated privacy laws

An investigation by four privacy commissions took issue with how the QSR treated location data, issuing a warning that brands “can’t spy on customers just because it fits in your marketing strategy.”

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Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

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How Tim Hortons is sticking to basics while pursuing new opportunities

The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.

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Will Subway’s overhaul land with Canadians?

From the C-Suite newsletter: The QSR brings its rebrand North of the border with a heavier focus on local ingredients.

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DonerNorth named AOR for Edo Japan

As the QSR prepares to expand, the agency will help ensure it does so with a well-defined brand identity.