QSR

McDonalds

McDonald’s creates an ASMR video to tempt diners

A new video aims to use auditory stimulation to generate interest in the QSR’s limited-edition Grand Big Mac.

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What will on-premise dining look like this summer?

A survey by CGA Strategy suggests demand is growing, but restaurants and bars with outdoor options are more likely to benefit.

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McDonald’s plays with the apocryphal history of poutine

The QSR traces the competing origin stories to tap into Quebec’s strong emotional connection to the dish.

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KFC fires another salvo in the ‘chicken sandwich wars’

The QSR leans into the competitive spirit as sandwiches become a platform for innovations that are keeping sales strong.

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Inside Foodtastic’s plan to become a leading franchisor

From the C-Suite newsletter: The company believes the struggling Second Cup and Copper Branch brands can fuel future growth.

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Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

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How Freshii is morphing into a category-agnostic health and wellness brand

The QSR-born company is expanding beyond resto, launching vitamins and supplements under a new line of business.

Air Canada-Aeroplan announces first-of-its-kind partnership with

Aeroplan courts Starbucks Rewards customers

Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.

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Tims gets rid of cups and ‘please play again’ for ‘Roll Up To Win’

The QSR gives a new name and prize strategy to its fully-digital contest experience.

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Nando’s opens an inspiring new contest

The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.

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Walmart is trying its own spin on ghost kitchens

The retailer teams up with Ghost Kitchen Brands to enhance its one-stop proposition with a range of restaurant options.

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McDonald’s Canada names a new CMO

Alyssa Buetikofer joins from the QSR’s Chicago office, succeeding a retiring Antoinette Benoit.

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Beyond Meat renews push into QSRs

Along with continued marketing investment, the plant-based company strikes partnerships with McDonald’s and Yum! Brands.

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Pizzaiolo hires marketing vet to fuel expansion

The Toronto-based pizza chain will begin investing more heavily in marketing with the help of a former Pizza Pizza CMO.

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Aegis Brands sells Second Cup

The company will focus on growing entrepreneurial brands as it hands its legacy coffee chain to Quebec’s Foodtastic in a $14 million deal.