The Billy Bishop Toronto City Airport Creative Competition is back.
The program, which recognizes cross-platform ideas between digital out-of-home and mobile for non-profit clients, will award $250,000 worth of media space at the Toronto airport, including in the new pedestrian tunnel.
The competition is supported by PortsToronto and run by Toronto media company Black.
“This competition provides a high-impact opportunity for agencies to showcase their creativity and talent while supporting the objectives of their charity and not-for-profit clients’ objectives,” Dean Black, president and CEO at Black, said in a press release. “These types of organizations often have difficulty delivering their message due to limited media budgets. The competition affords them a chance to feature their creative on leading-edge technology in a way that will break through and engage influential travellers through Billy Bishop Airport, Canada’s ninth busiest airport.”
Entries will be judged on creative strategy, innovation, interactivity and emotional appeal. This year’s jury includes:
• Betsey Chung, CMO, BMO Financial Group
• Cathy Collier, CEO, OMD Canada
• Aldo Cundari, Chairman and CEO, Cundari Group
• Roger Dunbar, VP marketing, Autotrader.ca
• Fred Forster, CEO, Omnicom Media Group
• Laura Gaggi, CEO, Gaggi Media Communications Inc.
• Kevin Krossing, SVP strategy, Mediacom
• Mary Maddever (Jury Chair), VP & editorial director, Brunico Communications
• Lance Martin, ECD and partner, Union
• Fiona McLaughlin, VP group director, Carat Canada
• Steve Mykolyn, Steve’s Advertising Agency
• Alexandra Panousis, CEO, Starcom Mediavest
• Randy Stein, partner, creative, Grip
• Anne Stewart, president, Maxus Canada
• Annette Warring, CEO, Dentsu Aegis Network
• Deborah Wilson, VP communications and PR, PortsToronto
The submission deadline is Jan. 22, 2016 and the winners will be announced in February.
