Up to the Minute: Ketchum brings on a new SVP

Plus: Another round of new hires for Shikatani Lacroix and more news you might have missed.

Hires, promotions and other news

Ketchum Canada has expanded its core leadership team, bringing on David Morelli as senior vice-president in Toronto. Morelli was most recently associate vice-president, corporate and public affairs at TD Bank, a role he held since early 2014. He was also previously director of marketing at the SickKids Foundation and director of public affairs at Tim Hortons. Prior to that, he held roles at Cohn & Wolfe and 3Com Corp. He has also taught leadership development to post-graduate students at Western University in London, Ont. for the past six years.

Shikatani Lacroix announced four more hires, in addition to three others earlier this month. Lisa Liu has joined as intermediate designer, branded environments. Liu was most recently at Telus, where she worked on the conceptual development, fixture design, planning and rollout of its stores across Canada. Meanwhile, Lee Photavath has joined as senior designer, branded environments and Leann Zhou has come on as an architectural technologist. Lastly, Hilda Lam has joined as project manager.

PR shop Fleishman Hillard Toronto announced promotions for several of its staff. Among the top-level moves are Charles Muggeridge, who was promoted to partner; Leslie Walsh, who was promoted to SVP; Helene LaRochelle and Jay Armitage, who were both promoted to the role of VP; and Megan Shay ,who has been promoted to associate vice-president.

Social Media Week is back in Toronto after a three-year hiatus. The event will take place June 6 to June 9. Social Media Week takes place around the world in cities including Los Angeles, Mexico City and Bangalore.


Hotels.com and MEC have signed on as sponsors for The Amazing Race Canada. Chevrolet, Mentos and BMO are also sponsors for the upcoming season.

Dentsu Aegis in Canada has partnered with #paid, a Toronto-based social platform that specializes in Instagram campaigns, giving it access to #paid’s network of celebrities and influencers.

The CRTC has called a public hearing on “skinny basic” TV packages, set for September in Ottawa. This latest hearing comes ahead of the Dec. 1 deadline for all providers to begin offering all specialty channels on a standalone basis with “pick and pay.”