PR
Here are the 2020 PR AOY winners
Now it’s The Colony Project, Craft and Pomp & Circumstance’s turn to join the Agency of the Year winner podium.
Who made the Design and PR AOY shortlists?
The first two sets of Agency of the Year nominees reveals which shops are competing for a spot at the top.
Mia Pearson to retire from MSL and North Strategic
After 30 years in the industry, she is passing leadership to longtime business partner Justin Creally and a team of agency vets.
How 1Milk2Sugars plans to uplift influencers of colour
The PR agency’s talent representation division is addressing the disparity between opportunities for certain talent.
PR firms commit to combatting racism
The CCPRF outlined six actions to be taken by signatory agencies, adding to other calls for equity within the industry.
A manifesto against racism in PR
A group of Black professionals created actions based on the duties of communicators, but they contain lessons for the rest of marcom too.
Proof launches consultancy to help businesses build trust
Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.
Kia Canada picks Strategic Objectives as PR AOR
The agency will help the automaker further develop its “surprising” brand platform.
The New Establishment: Expanding PR’s portfolio
How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.
Creative Report Card 2020: Blurring the boundaries of advertising and PR
This year’s top copywriter and art director on finding ideas that spark a fire.
EY teams up with two other firms on cybersecurity
A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.
Edelman names new leadership in Vancouver
Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.
Weber Shandwick names two VPs
The hires are among five new staff that will help bolster the PR agency’s integrated offering.
It’s time to end the tyranny of impressions
Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.
How Canada’s approach to earned media differs from the rest of the world
The methods are different, but a survey finds budgets and data are global challenges.
