PR

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How 1Milk2Sugars plans to uplift influencers of colour

The PR agency’s talent representation division is addressing the disparity between opportunities for certain talent.

Anti-racism

PR firms commit to combatting racism

The CCPRF outlined six actions to be taken by signatory agencies, adding to other calls for equity within the industry.

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A manifesto against racism in PR

A group of Black professionals created actions based on the duties of communicators, but they contain lessons for the rest of marcom too.

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Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

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Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.

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Creative Report Card 2020: Blurring the boundaries of advertising and PR

This year’s top copywriter and art director on finding ideas that spark a fire.

Corporate Managers Working at the Table in Monitoring Room. Room is Full of State of the Art Technology. Computers with Animated Screens.

EY teams up with two other firms on cybersecurity

A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.

Rhea Dubois-Phillips Edelman

Edelman names new leadership in Vancouver

Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.

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Weber Shandwick names two VPs

The hires are among five new staff that will help bolster the PR agency’s integrated offering.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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How Canada’s approach to earned media differs from the rest of the world

The methods are different, but a survey finds budgets and data are global challenges.

NATIONAL Public Relations-Martin Daraiche Becomes President of N

National PR names new president

Martin Daraiche will oversee nine offices nationally, while Julie-Anne Vien takes over as managing partner in Quebec City.

BestBuy

Weber Shandwick named PR AOR for Best Buy Canada

The PR agency will lead a paid and earned strategy aimed at highlighting the retailer’s customer service and in-store experience.

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Faulhaber launches new production studio

The lifestyle agency adds to its integrated offering with FSTOP Studios, a content development and strategy service.