This week, we rolled out profiles of this year’s Agency of the Year winners. Check out the winners in other categories here.
Last week, we featured stories from the Fall print edition of Strategy Magazine, starting with what made the Media Agency of the Year winners shine. So far this week, we’ve highlighted the Agency, Small, Digital and Design AOY winners. Today, we’re focusing on the PR winners.
Rethink won the Gold PR medal after developing what it calls Brand Narrative – a formalized process that brings PR and comms specialists together to help clients and creatives develop headline-worthy work.
The Silver runner-up was Citizen Relations, which has been experimenting with tools that bring together earned media and search in an effort to ensure that it’s work is performance-driven, at some level.
Edelman picked up a Bronze after its recent campaigns showcased the PR firm’s many talents: juggling creative, PR and government relations, and doing it all seamlessly.
Gold PR Agency: Rethink on creating the conditions for success
Silver PR Agency: Citizen Relations on building a better PR agency
Bronze PR Agency: How Edelman moves best
