Lg2, Leo Burnett take top prizes at ADCC awards

The two agencies took home Scarlet Letters at Thursday night's gala.

Pictured: Lg2′s team claims its Scarlet Letter for Agency of the Year at the 2016 ADCC awards.

Lg2, Leo Burnett and Untitled Films were the big winners at Thursday night’s Advertising & Design Club of Canada (ADCC) awards, taking home the Scarlet Letter prizes in addition to numerous other awards.

Lg2 won the Scarlet Letter for Agency of the Year and picked up two Golds at the 66th annual Directions show, held at Koerner Hall at the Telus Centre for Performance and Learning in Toronto. The agency also picked up two Golds.

Leo Burnett took home two Scarlet Letters, for Interactive Agency of the Year and Design Studio of the Year, making it three in a row in the latter category. The agency also won nine Golds.

Untitled Films, meanwhile, won the Scarlet Letter for Production Company of the Year.

The 2016 Les Usherwood Award for lifetime achievement went to Barry Blitt, a cartoonist and illustrator known for his New Yorker covers and other work that has appeared in major publications including The New York Times Magazine and The Atlantic.

In total, 321 awards were given out across the Scarlet Letter, Gold, Silver and Merit levels in categories covering advertising, graphic design, editorial and book design, and interactive. The Scarlet Letter winners are determined through a points system that accounts for the number of wins across categories.

Other Gold winners included John St. (3), Grey (2), Ogilvy & Mather, Sid Lee, Cundari, FCB Toronto, Giants & Gentlemen, Bleublancrouge, DDB Canada, Jam3, BBDO, Rethink and Grip.

Here is a full list of the Gold winners.


Lg2 in the Newspaper Ad, Single category for “Blouse,” for Boutique Studio

Leo Burnett Toronto in the Public Service Ad, Single category for “Coming Soon” for Raising the Roof

Sid Lee in the Posters, Campaign category for “Kyle Don’t Stop #NBAVOTE” for MLSE

Cundari in the Experiential, Single category for “In This Together” for CIBC

Giants & Gentlemen in the Advertising Best Art Direction, Single category for “Flour” for SIR Corp.

Bleublancrouge in the Advertising Best Art Direction, Campaign category for “Assassin’s Creed Syndicate Posters” for Ubisoft Canada

Film, Radio and Integrated Campaign:

John St. in the Cinema, Single and Direction categories for “Hard Work” for Tangerine

RMW Music in the Original Music category for “Hard Work” for Tangerine and John St.

Grey in the TV Public Service, Campaign category for “There is No special Treatment” for the Special Olympics

Grey in the TV Public Service, Single category for “Pool” for the Special Olympics

Lg2 in the Online Video, Single category for “Pigeon” for Société de l’Assurance Automobile du Québec

RMW Music in the Sound Design category for “The Games Are Tough, the Athletes Are Tougher” for The Canadian Paralympic Committee and BBDO Canada

Media Innovation:

Ogilvy & Mather, “Miracle Hug” for Kimberly-Clark


FCB Toronto, “Cracker Cutter” for Mondelez International

Branded Content:

DDB Canada, “Snack Time” for Milk West


Leo Burnett Toronto in Product or Service Promotion, Website Design & UI/Aesthetics, and Website (Overall) categories for “Printed by Somerset” for Somerset Graphics

Jam3 in the Digital Integrated Campaign category for “MTV VMA’s” for MTV

Rethink in the Digital Installation category for “Global Beer Fridge” for Molson Canadian

Grip Limited in the Mobile category for “The Bell that Rang in Easter – Lindt Gold Bunny” for Lindt Canada.

Graphic Design:

Leo Burnett Toronto in Complete Corporate Identity, Stationery, and Digital Design categories for Printed by Somerset for Somerset Graphics

Monnet Design in the Complete Design Program category for National Magazine Awards

Leo Burnett Toronto in Package Design for The Perfect Match

Underline Studio for their Posters Campaign entry Design London for The Advertising & Design Club of Canada

Leo Burnett Toronto in the Graphic Design Miscellaneous category for “Smith Brunch Menu” for Smith Restaurant + Bar

Editorial & Book Design:

Blok Design in the Complete Book Design category for superkul

ADCC Student Competition:

Jack Jungho Hwang from School of Visual Arts, for his Advertising entry LEGO Brickontainers

Shirley Liang from York University & Sheridan College for her Graphic Design entry Bread and Circus Visual Identity