Up to the Minute: Apex PR names new VPs

Plus, Zendatamarketing expands to Toronto, Nurun adds to its client services team and more news you may have missed.

Hires and promotions

Apex PR has promoted a number of long-time staff to VP roles. Jennifer Stein, who has been with Apex for nearly ten years and recently helped create Walmart and Interac’s branded content series Upstairs Amy, has been named SVP of integrated consumer marketing. Anne Locke, previously an account director, is now VP of integrated communications on the consumer team, while Rohini Mukherji, also previously an account director, takes on the same role on the B2B team. Rounding out the promotions is former digital director Gary Edgar, who is now VP of creative and design services.

Montreal-based relationship marketing agency Zendatamarketing has expanded into Toronto. At its launch, the office will rely heavily on resources from its office in Montreal and from its parent company Compost – a Stockholm-based agency that acquired Zendata in 2015 – but it also also brought on two new staff members to lead the expansion in English Canada. Adrian Kaule, previously consulting manager at Compost, has transferred to Zendata as its services consulting director, while Mike Sullivan, previously a sales executive at Toronto’s Return Path, has been hired as regional sales manager.

Nurun has hired Jimmy James-Bergeron as group account director in Montreal. James-Bergeron, who previously held agency- and client-side roles at JWT and BRP, has been tasked with the growth and development of key accounts at the digital agency.

Saskatoon-based video production company Bamboo Shoots has acquired Calgary production house Stir Films and television production company Corkscrew Media. The acquisition will allow Bamboo Shoots – which previously specialized in shooting for live events and broadcast – to expand into the Alberta market as well as add to its creative advertising and marketing skillset.


St. Joseph Communication has launched a new men’s luxury fashion and lifestyle magazine called Title. The magazine will publish three physical issues per year, with online and social content being published year-round. While the new title is replacing the recently discontinued Men’s Fashion, it aims to have a broader lifestyle focus beyond fashion and a more robust online presence.

Former Twitter Canada managing director Rory Capern has joined Pelmorex as VP of partnerships. The new role will see Capern grow Pelmorex’s brands – which include The Weather Network, MeteoMedia, Clima and Eltiempo.es – through new partnerships, particularly ones that take advantage of the company’s growing data offering.