The Shopper Innovation + Activation Awards shortlist

The best in shopper marketing and activation programs will be awarded at a gala on April 29.

The jury has convened and now the shortlist has been released for the recently renamed Shopper Innovation + Activation (SIA) Awards.

The annual awards aim to highlight the best new thinking in shopper marketing, experiential and brand activation by awarding game-changing programs and collaborations between brands and retailers. Previously known as the Shopper Innovation Awards, the program was renamed and expanded this year to reflect the growing body of experiential and promotional work based on shopper insights, along with the addition of several new categories.

This year’s awards were determined by a jury co-chaired by Jennifer Stahlke, VP of customer marketing at Walmart Canada, and Diana Frost, VP of marketing at Mars Wrigley Confectionery Canada.

The shortlisted campaigns can be found below, and the winners will be unveiled at a gala presentation on April 29 in Toronto during the Shopper Marketing Forum. More information can be found on the SIA website.

Campaign Agency Client
Oh Henry! 4:25 Anomaly The Hershey Company
Let It Shine Anomaly ABInBev (Budweiser Gold)
Breakaway Bowl Anomaly The Hershey Company (Reese Mix )
Snickers Hater Bar BBDO Toronto Mars Wrigley Confectionary (Snickers)
Doritos Ketchup Drop BBDO Toronto PepsiCo Foods (Doritos)
Scotiabank Arena Launch Bensimon Byrne Scotiabank
Kare Shop BIMM Enercare
Dove Self-Esteem Project at Jean Coutu Bob Unilever (Dove)
Nutrilait X Montreal Impact Campaign Bob Saputo
Pre-Show Engagement Conversion Cineplex Entertainment
Big Mac x Bacon Collaboration Cossette McDonald’s Restaurants of Canada
Weekday Eggs Cossette Egg Farmers of Canada
Hi Canada! Cossette Canopy Growth
Seeker Cossette Le Club AccorHotels
Follow the Arches Cossette McDonald’s Restaurants of Canada
Mobile Menu Cossette McDonald’s Restaurants of Canada
SickKids VS – All In Cossette SickKids Foundation
Family Tree Cossette SickKids Foundation
Air Time Cossette SickKids Foundation
Buy A Lunch. Give A Lunch. Cundari Bimbo Canada (Dempster’s)
Haulers Dentsu Media Loblaw Companies (No Frills)
Whatever the Weather Dentsu Media Loblaw Companies (Shoppers Drug Mart)
PC Optimum Eagle Eye Loblaw Companies
Michelob Ultra vs. Wine FCB Canada Michelob Ultra
Safest Highway FCB Canada Fountain Tire
Temporary Captain J. Walter Thompson Canada
Giving Gene J. Walter Thompson Canada Easter Seals
FIGR J. Walter Thompson Canada FIGR Cannabis
Mazda AutoShow J. Walter Thompson Canada Mazda Canada
More Than A Toque Leo Burnett Raising the Roof
I’ve Changed lg2 Tourisme Montréal
Club Cage lg2 La Cage – Brasserie sportive
Relais Boréale Flagship Boutique lg2 Les Brasseurs du Nord
Tomato Sauces by Stefano Faita lg2 Aliments Faita & Forgione
The You Inside Project lg2 Gender Creative Kids Canada
Singing Cartons lg2 Les Producteurs de lait du Québec
Power of Plants Mindshare Canada Unilever (Becel)
The Samsung Experience Store at CF Toronto Eaton Centre North Strategic Samsung Canada
The Cold Room North Strategic Canada Goose
#UnboxLove OneMethod Nestlé Canada (Turtles)
The One-Star Restaurant Rethink ID Foods (Tabasco)
Pass The Bill Rethink Leaf Forward
The Welcome Store Rethink UNIQLO
Vancouver Launch Rethink UNIQLO
Real People. Real Slogans. Rethink Scotts Canada / Weed B Gon
Not Vanilla Rethink Ottawa Tourism
The Pride Shield Rethink Emergence Fondation
100,000 Hugs for SickKids Rethink Kraft Peanut Butter
Six-Second Ambush Advisories Rethink YWCA
Anyone But Sweden Rethink SDC Little Italy
KITKAT Chocolatory SDI Marketing Nestle Canada (KitKat)
Sol Cuisine reBrand Slingshot Inc. Sol Cuisine
DAD-Ventures Team Unilever Shopper | Geometry Unilever (Dove)
Pay Confidence Forward Team Unilever Shopper | Geometry Unilever (Dove)
Whiskey and Ink The Hive Jack Daniels
Dammy The Hive Ontario Power Generation
Just Ask a Golf Driver Track DDB Volkswagen Canada
McGoal Track DDB McDonald’s Canada
Data-Driven Value Targeting UM Worldwide Sobey’s
Pollen Alerts UM Worldwide Johnson & Johnson (Reactine)
The Comfort of Home UM Worldwide Johnson & Johnson (Tylenol)
Food That Sings UNION Upper Canada Mall: Market & Co
The Broken Bride Registry UNION Interval House
Speak The Truth Zulu Alpha Kilo
Association of Registered Graphic Designers (RGD)
Royal Wedding Zulu Alpha Kilo Tim Hortons
Mental Health is Health Zulu Alpha Kilo CAMH
There’s No Retirement Like Home Zulu Alpha Kilo HomeEquity Bank
Reskinning Queen Street West Zulu Alpha Kilo Consonant Skincare
The Away Game Zulu Alpha Kilo Tim Hortons
Uber Moms Zulu Alpha Kilo Uber Canada / M.A.D.D