Rethink wins top prizes at ADCC Awards

Performance Art, Zulu Alpha Kilo, FCB, Jam3 and Principal also took home multiple Gold wins.

The Advertising & Design Club of Canada has given out it awards for 2022, and Rethink has walked away with two of the show’s top prizes.

The annual ADCC awards recognize the top creative and design work, judged solely by a jury of international creatives. This year’s awards were given out on Thursday during a gala in Toronto.

Rethink earned 14 Gold wins for clients including Heinz Ketchup, Over The Bridge, National Magazine Awards, A&W and IKEA.

Those wins led ADCC to award Rethink both its Agency of the Year and Design Agency of the Year honours. Other “Scarlet Letter” honours – based on performance in this year’s awards – went to Principal for Design Studio of the Year, Jam3 for Interactive Agency of the Year and Scout’s Honour for Production Company of the Year.

The Les Usherwood Award – the ADCC’s lifetime achievement award – was given to Bruce Mau, founder of Bruce Mau Design.

Other multi-Gold winning agencies include Zulu Alpha Kilo, Performance Art and FCB Canada. The Gold-winning campaigns can be found below. The full list of winners can be found on the ADCC website.


A&W Canada, “Beyond Bait”
Online Single, Under 45 Seconds

Heinz Ketchup (Kraft Heinz Canada), “Draw Ketchup”
Advertising Integrated Campaign
Creative Effectiveness in Advertising
TV Single, Over 30 Seconds

Heinz Ketchup (Kraft Heinz Canada), “Hot Dog Pact”
PR Campaign

IKEA Canada, “The Cristiano Bottle”

National Magazine Awards, “National Magazine Awards”
Complete Design Program
Motion Graphics – Offline
Posters, Single

Over The Bridge, “Lost Tapes of the 27 Club”
Best Use of Sound
Creative Effectiveness in Advertising, Public Service
Innovative Use of Technology

Performance Art

Black & Abroad, “The Black Elevation Map”
Digital Design
User Interface & User Experience (Websites & Apps)
Website (Design)

Zulu Alpha Kilo

Black Business and Professional Association, et al., “The Micropedia of Microagressions”
Public Service Non-Traditional

Pfaff Harley-Davidson, “Tough Turban”
Advertising Miscellaneous
Creative Effectiveness in Design

FCB Canada

BMO, “Gear Up”
Promo, Campaign

Lotto Max (OLG), “Dream Drop”
Media Innovation, Campaign


Adidas, “Adidas Ozworld”
Website Animation & Motion

Complex, “ComplexLand 2.0″


Jardins de Métis, “Festival International de Jardins 2021″
Posters, Series

Lambert & Fils, “Lambert & Fils Rebrand”
Brand Identity – Rebrand

Blok Design

Museum of Contemporary Art, “MOCA GTA21″
Complete Book Design

Bensimon Byrne/Narrative/OneMethod

White Ribbon, “Day After Day”
Online Public Service

Broken Heart Love Affair

The Royal Ontario Museum, “Immortal”
Online Single, Over 45 Seconds

Critical Mass

DirecTV Stream, “Serena Williams x Wonder Woman”
Integrated Digital Campaigns


Walmart, “Bedtime Stories”

John St.

No Frills (Loblaw Companies Limited), “Aisles of Glory: Legends of the Haul”

Juniper Park\TBWA

Canadian Women’s Foundation, “Signal For Help Responders”
Non-profit & Public Service

Leo Burnett Toronto

Woah Dough, “Woah Dough Packaging”
Package Design, Single


Exceldor cooperative, “Check Mark CV”
Media Innovation, Single


Reddit, “Is It Gonna Get Any Weirder?”
Original Music

No Fixed Address

Royal Ontario Museum, “#MyPandemicStory”
Experiential Single


Oliver Raymond, “Oliver Raymond Brand Identity”
Brand Identity – New Brand

Underline Studio

ADCC, “ADCC Brand”
Public Service Design, Series