The Humanitarian Coalition puts bad AI to work for Ukraine

The Humanitarian Coalition is educating one of the world’s most popular artificial intelligence (AI) platforms about an ongoing crisis for which that it has shown staggering ignorance.

A new campaign from the non-profit – which unites aid organizations in a bid to help Canadians find ways to help during crises – aims to remind people of the ongoing war in Ukraine, which began a year ago today.

Called “A Prompt for Ukraine,” the campaign hinges on a 90-second video depicting a conversation with an AI not unlike ChatGPT. The conversation prompts the bot to describe various details about the country – and the bot responds with outdated information about Ukrainian locations that have been ravaged by the war, such as the Irpin Bridge and the City of Mariupol, that clearly proves it is not aware of the conflict.

This is because the bot’s language model was trained on data older than September 2021 – meaning it has no knowledge of many recent events, including the war that began in February 2022. The idea is to show how much the country has changed in a relatively short amount of time as a way to keep up donations and humanitarian support for those impacted by the war.

“We found a data bias that would normally be seen as a negative and are using it to reactivate a sense of hope that donations can and do still make a difference in the lives of those who are suffering,” says Ian Mackenzie, CCO at Performance Art, which developed the campaign with the Humanitarian Coalition.

The video is launching on digital and social, supported by the hashtag “#APromptForUkraine.” Glossy handled PR for the effort.