Zerotrillion’s new hires and promotions include (from left): Bryan Coren as strategy director; Mishka Jaiswal as PR account executive; Braden Daetcher as associate creative director; Om Khagram as director of media operations; Eric Espinosa as visual designer and Emma Watson, promoted to account director from account supervisor.

Zerotrillion has expanded its Toronto office, making five new hires that include three senior appointments across its creative, strategy and media teams, resulting in plans to relocate to a new office in the city’s Liberty Village neighbourhood.

Among the new hires is Bryan Coren, who is joining Zerotrillion as its strategy director. Coren has worked in the industry for more than 12 years, many of them spent in increasingly senior strategic roles, most recently at design agency Renga, where he served as head of strategy. He has also worked at Leo Burnett, Taxi, Juniper Park\TBWA and Cossette, and across his career has worked on clients that include General Mills, CIBC, McDonald’s, Pfizer, TD, Audi and Canada Life.

Also joining Zerotrillion is Braden Deatcher, in the role of associate creative director. Deatcher brings international experience to the role, having spent much of his career working out of agencies in Dubai that include M&C Saatchi, Nomads and Publicis Sapient. More recently, he has worked as as associate creative director at Momentum Worldwide and Thinkingbox, both based out of Toronto. He has worked on major brands in multiple sectors, including Jeep, Nescafé, Under Armour, PepsiCo, Pizza Hut and Bootlegger.

The final of the senior hires is Om Khagram, who is joining Zerotrillion as its director of media operations. Khagram is moving from Vayner Media, where he oversaw a team that handled Mondelez Canada’s media needs. He is the latest addition to an expanding media division.

In addition to those senior-level hires, the agency has also added Mishka Jaiswal as PR account executive from Apex Public Relations and Eric Espinosa as visual designer from Leo Burnett, while also promoting Emma Watson to account director.

All of these moves are driven by the need to better serve the agency’s new and existing clients, who are increasingly “committing to truly full-service remits” with the agency, according to Alex Paquin, its CEO. Among its expanded remits are those with Niagara Falls Tourism and Toronto Pearson Airport. The agency has also added a creative lead remit with Splitsville Entertainment and is supporting several unnamed new global clients across the health tech, luxury and retail sectors.

All told, the agency’s Toronto office now includes 16 employees who will soon be working out of a new location in the Barrymore Building at 109 Atlantic Avenue.

“We’re assembling an exceptional team that can deliver real value to businesses in so many ways,” says Aubrey Podolsky, managing director of the Toronto office and Zerotrillion’s global chief strategy officer. “We’ve been able to drive incredible result with these components working in concert.”