On an evening where many Canadian agencies added to their Lion totals, FCB Canada brought home something that was a little extra special.
The agency’s “Runner 321” campaign for Adidas took home the top prize in the Direct Lions, with the jury president commenting that the work not only warmed the jury’s hearts, but stayed authentic to the brand’s values.
FCB wasn’t the only one that added to its hardware. The Social & Influencer, PR, Creative Data and Media categories brought 14 more Lions to Canadian agencies, including Golds for FCB, Rethink, Ogilvy and Angry Butterfly.
Thursday’s award gala covers the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Innovation and Mobile Lions, where Canadian agencies have a total of 22 shortlist spots.
Lions Nominations & Wins (By Category)
Brand Experience & Activation: 9 shortlists
Creative B2B: 0 shortlists
Creative Business Transformation: 0 shortlists
Creative Commerce: 7 shortlists
Creative Data: 4 shortlists
Creative Effectiveness: 1 shortlist
Creative Strategy: 2 shortlists
Design: 1 Gold, 1 Silver, 1 Bronze, 7 shortlists
Digital Craft: 2 Silver, 6 shortlists
Direct: 1 Grand Prix, 2 Bronze, 19 shortlists
Entertainment: 1 Silver, 1 Bronze, 10 shortlists
Entertainment for Sport: 0 shortlists
Entertainment for Music: 0 shortlists
Entertainment for Gaming: 1 shortlist
Film: 4 shortlists
Film Craft: 2 Silver, 15 shortlists
Glass: 1 shortlist
Health & Wellness: 1 Gold, 3 Silver, 1 Bronze, 13 shortlists
Industry Craft: 1 Bronze, 8 shortlists
Innovation: 1 shortlist
Media: 7 shortlists
Mobile: 2 shortlists
Outdoor: 1 Gold, 3 Silver, 1 Bronze, 17 shortlists
PR: 1 Gold, 1 Silver, 2 Bronze 18 shortlists
Pharma: 1 Bronze, 2 shortlists
Print & Publishing: 1 Silver, 2 Bronze, 10 shortlists
Radio & Audio: 1 Gold, 1 Bronze, 12 shortlists
Social & Influencer: 3 Gold, 3 Silver, 1 Bronze, 22 shortlists
Sustainable Development Goals: 4 shortlists
Titanium: 0 shortlists
Lions Nominations & Wins (By Agency)
FCB Toronto: 1 Grand Prix, 2 Gold, 3 Silver, 1 Bronze, 21 shortlists
Rethink: 2 Gold, 4 Silver, 8 Bronze, 63 shortlists
Ogilvy Toronto: 2 Gold, 3 Silver, 14 shortlists
BBDO Toronto: 1 Gold, 2 Silver, 1 Bronze, 19 shortlists
Klick Health: 1 Gold, 1 Silver, 2 Bronze, 15 shortlists
Angry Butterfly: 1 Gold, 3 shortlists
Citizen Relations: 1 Silver, 1 Bronze, 7 shortlists
Performance Art: 1 Silver, 7 shortlists
Broken Heart Love Affair: 1 Silver, 5 shortlists
Edelman: 1 Silver, 5 shortlists
Dentsu Creative Toronto: 2 Bronze, 12 shortlists
Taxi: 1 Bronze, 6 shortlists
Bensimon Byrne/Narrative: 4 shortlists
Cossette: 4 shortlists
LG2: 3 shortlists
Courage: 2 shortlists
McCann Toronto: 2 shortlists
Tank/Grey: 2 shortlists
Zulu Alpha Kilo: 2 shortlists
123w: 1 shortlist
Fuse Create: 1 shortlist
The Hive: 1 shortlist
No Fixed Address: 1 shortlist
Publicis Toronto: 1 shortlist
Wunderman Thompson Toronto: 1 shortlist
Country Lion totals
Grand Prix: 1
Gold: 9
Silver: 17
Bronze: 15
Shortlists: 202
