Wittycloud, a platform for sharing marketing tactics, is donating 20% of its Canadian sales to NABS throughout October as the nonprofit celebrates 40 years .
Wittycloud says that by participating in the campaign, brands have the opportunity to make a real difference in the lives of marketing professionals through NABS, the charity designed to support the health and well-being of all individuals in the media, marketing and communications industry.
“We both champion mental health, albeit through different avenues,” says Philippe Larose Cadieux, CEO and co-founder at Wittycloud. “Wittycloud reduces the creative mental burden associated with the constant need for new ideas and eliminates friction between brands and agencies.”
Wittycloud allows creators to post their marketing tactics on its platform, attract leads and get hired, and allows brands to browse those tactics and adapt them or connect directly with a supplier. Wittycloud counts among its clients the likes of Desjardins, Metro and Jean Coutu.
Larose Cadieux says that instead of creating an ad for the NABS initiative, Wittycloud aims to create an impact with this donation strategy and use that impact as the message for the campaign.
“We generate awareness for NABS’ services, fund them by giving them 20% of our Canadian sales, and highlight the benefits of using Wittycloud to alleviate the pain points and stress inherent in the search for innovative marketing tactics,” he says. “Everybody wins.”
Its main strategy is to focus on the impact that it creates and to generate earned media. “We also leverage our community with our actual users, ambassadors and volunteers,” he says. “Our partners also help us spread the word, as well as our affiliates and agency resellers. Everyone has something to gain from promoting the campaign because of the positive impact [NABS] generates for the industry.”
According to Valérie Charest, regional director at NABS, which recently named No Fixed Address as its AOR and added to its board and and management team earlier this year, there was an immediate connection.
“Subsequent discussions revolved around the importance of giving back and making a positive impact through our communication marketing campaigns.”
According to Charest, the alliance was a natural fit, and the platform has even allowed it to draw inspiration for NABS events and awareness campaigns.
Philippe Larose Cadieux (left) and Joannie Faucher
Wittycloud has announced a brand ambassador has stepped forward to support the initiative, Joannie Faucher, marketing and communication manager at Rossignol Group Canada, who develops and implements Canadian marketing plans for all product families of the French winter sports and apparel maker for the domestic market.
Several specialized marketing agencies and suppliers have also joined the cause, contributing in their own way by adding tactics to the platform, including agencies like YPR, the exclusive PR-marketing global partner of Sid Lee, specialized suppliers like Toast Studio, and startups like MySmartJourney.
