The global advertising community has barely touched ground in Cannes, but the Lions Festival is off to a running start. A mighty 17 (out of 30) category shortlists were revealed this weekend, with another three from last week.
Across those shortlists, Canada picked up 113 nods.
The country was shut out of only three categories: Print & Publishing, Audio & Radio, and Entertainment Lions for Gaming. But it does have a chance at taking home a Lion in Media (21), PR (14), Design (10), Direct (11), Outdoor (11), Social & Influencer (9), Entertainment Lions for Sport (8), Health & Wellness (7), Film Craft (7), Entertainment (5), Pharma (3), Industry Craft (3), Digital Craft (3), and Entertainment Lions for Music (1).
Last year’s total shortlist count was 202, but Cannes still has another 10 categories to drop. From our count, Rethink is so far the lead Canadian agency with the most shortlist nods – a whopping 28, nearly 25% of the country’s noms.
The first awards gala takes place on Monday evening in France (9pm local time), with the winners for Pharma, Health & Wellness Lions, Lions Health Grand Prix for Good, Audio & Radio, Print & Publishing and Outdoor Lions.
Outdoor (11)
“Coors Lights Out”
Coors Light
Rethink
Displays
Promotional Items & Printed Media
Design for Promotional Items
“Smack for Heinz”
Heinz Ketchup
Rethink Toronto
Displays
Special Build
“Sketchy Animals”
Zoo De Granby
Lg2 Montreal
Travel, Leisure, Retail, Restaurants & Fast Food Chains (x2)
“Big Mac”
Doordash
No Fixed Address
Consumer Services/Business to Business
“Faster Food”
Doordash
No Fixed Address
Displays
“Heinz A.I. Ketchup”
Heinz Ketchup
Rethink
Interactive/Dynamic Digital Screen
“HST”
IKEA
Edelman
Market Disruption
Pharma (3)
“Calendar #3”
GSK Vaccines
Shingrix
Tank Worldwide
Branded Product or Service Promotion
“Voice 2 Diabetes”
KVI Brave Fund
Klick Health
Innovative Use of Technology: Patient or Healthcare Professional (x2)
Film Craft (7)
“Tina Fey Books Whoever She Wants To Be”
Booking.com
Zulu Alpha Kilo
Script
“Short Life Stories”
White Ribbon
Bensimon Byrne
Casting
“Help Us Remain”
EGALE
Cossette
Casting
“47”
Cafe Joyeaux
Klick Health
Production Design/Art Direction
“Menu Song Remix”
McDonald’s
Cossette
Use of Original Music
“Love Is Messy”
Kruger Products
Nimiopere / Broken Heart Love Affair
Editing
“47”
Cafe Joyeaux
Klick Health
Animation
Health & Wellness (7)
“Short Life Stories”
White Ribbon
Bensimon Byrne / Narrative
Non-profit/Foundation-led Education & Awareness (x3)
“Allegra Airways”
Allegra
Edelman
OTC Oral Medicines
“47”
Cafe Joyeaux
Klick Health
Brand-Led Education & Awareness
“Heal The Future”
SickKids Foundation
Spy Films / Cossette
Non-profit/Foundation-led Education & Awareness (x2)
Industry Craft (3)
“ROM’s Immortal Timeline”
Royal Ontario Museum
Leo Burnett
Typography: Brand & Communications Design
“Asshole Activists”
Tushy
Citizen Relations
Photography: Brand & Communications Design
“The Family Cookvault”
Sobeys
Sid Lee Montreal
Art Direction: Print & Publishing
Digital Craft (3)
“47”
Cafe Joyeux
Klick Health
Motion Graphics Design & Animation
“High AI”
RIFF
Publicis
Data Visualisation
“Driving While Black”
Courageous Conversation Global Foundation
Goodby Silversetin & Partners / Critical Mass Calgary
Metaverse, New Realities & Emerging Tech
Entertainment Lions For Music (1)
Chris Larocca “Linger”
Red Bull Records
Kid Studio Toronto
Excellence in Music Video
Entertainment Lions for Sport (8)
“Runner 321”
Adidas
FCB
Brand Storytelling
Sports Live Experience
Brand Partnerships, Sponsorships & Collaborations
Diversity & Inclusion in Sport
Social Behaviour & Cultural Insight
“Coors Light Out”
Coors Light
Rethink
Fan Engagement/Distribution Strategy
“KFC Finger ‘Lickin Open Endorsement”
KFC
Courage
Fan Engagement/Distribution Strategy
“See My Name”
Molson
Rethink
Brand Partnerships, Sponsorships & Collaborations
PR (14)
“Heinz Ketchup Fraud”
Heinz Ketchup
Rethink
Consumer Goods
Single-Market Campaign
Social Behaviour & Cultural Insight
“Heinz Ketchup & Seemingly Ranch”
Heinz Ketchup
Rethink
Consumer Goods
Real-Time Response
Launch/Relaunch
Brand Voice & Strategic Storytelling
“Cost of Beauty”
Dove
Ogilvy London / Ogilvy Toronto
Consumer Goods
Social Engagement
Brand Voice & Strategic Storytelling
Corporate Purpose & Social Responsibility
“Coors Light Out”
Coors Light
Rethink
Use of Events & Stunts
“SHT”
IKEA
Edelman
Public Affairs & Lobbying
Market Disruption
Entertainment (5)
“American Cancer Story”
Change the Ref
Klick Health
Fiction Film: Up to 5 minutes
Brand Partnerships, Sponsorships & Collaborations
Social Behaviour & Cultural Insight
“Short Life Stories”
White Ribon
Bensimon Byrne
Diversity & Inclusion in Entertainment
“47”
Cafe Joyeux
Klick Health
Social Behaviour & Cultural Insight
Media (21)
“Coors Light Out”
Coors Light
Rethink
Consumer Goods
Small-Scale Media
Innovative Use of Influencers/Creators
“Sans Emission”
Volkswagen
VML / Touche! Montreal
Automotive
Single-Market Campaign
Media Insights & Strategy
Media Execution
Use of Channel Integration
“Cost of Beauty”
Dove
Ogilvy London / Ogilvy Toronto / Mindshare NY
Use of Screens & Audio Visual Platforms
Social Behaviour & Cultural Insight
Corporate Purpose & Social Responsibility
Media Planning
“See My Name”
Molson
Rethink / Wavemaker
Use of Events & Stunts
Use of Brand or Product Integration into a Programme or Platform
“Next to Stok’d”
Stok’d Cannabis
Angry Butterfly / Stryker Media
Use of Social Platforms
“Inployable”
Canadian Down Syndrome Society
FCB / Initiative
Use of Social Platforms
Corporate Purpose & Social Responsibility
“Have an AI Break”
KitKat
Courage / Thrive
Metaverse, New Realities & Emerging Tech
“Inflation Cookbook”
SkipTheDishes
Dentsu
Data Integration
Market Disruption
“Heinz Ketchup Fraud”
Heinz Ketchup
Rethink / Starcom
Social Behaviour & Cultural Insight
Design (10)
“Pride Unravelled”
Egale
VML
Publications & Editorial Design
Data Visualisation
“The Family Cookvault”
Sobeys
Sid Lee Montreal
Books
“Inflation Cookbook”
SkipTheDishes
Dentsu
Data Visualisation
Digital Design
“Splash Spots”
Street Lab
Zulu Alpha Kilo
Special Editions & Bespoke Items
Spatial & Sculptural Exhibitions and Experiences
“Unstandardized Desk”
D2L
Zulu Alpha Kilo
Special Editions & Bespoke Items
“Driving While Black”
Courageous Conversation Global Foundation
Goodby Silversetin & Partners / Critical Mass Calgary
Digital Installations & Events
“High AI”
RIFF
Publicis
Point of Sale, Consumer Touchpoints & In-Store Collateral
Direct (11)
“Heinz Ketchup & Seemingly Ranch”
Heinz Ketchup
Rethink
Consumer Goods
Real-Time Response
Launch/Relaunch
“Smack for Heinz”
Heinz Ketchup
Rethink
Large-Scale Media
“Allegra Airways”
Allegra
Salutem / Edelman Toronto
Use of Real-Time Data
“Inployable”
Canadian Down Syndrome Society
FCB / Initiative
Use of Social Platforms
“Driving While Black”
Courageous Conversation Global Foundation
Goodby Silversetin & Partners / Critical Mass Calgary
Social Behaviour & Cultural Insight
“Cashmere Ultralux Bathroom Guide”
Cashmere
Lifelong Crush
Social Behaviour & Cultural Insight
“Inployable”
Canadian Down Syndrome Society
FCB
Social Behaviour & Cultural Insight
“SHT”
IKEA
Edelman
Corporate Purpose & Social Responsibility
“Driving While Black”
Courageous Conversation Global Foundation
Goodby Silversetin & Partners / Critical Mass Calgary
Corporate Purpose & Social Responsibility
Social & Influencer (9)
“Heinz Ketchup & Seemingly Ranch”
Heinz Ketchup
Rethink
Consumer Goods
Social Commerce
“Address Change”
Dans La Rue
Lg2
Not-for-Profit / Charity / Government
Creator & Influencer Sourced Insight
“KFC x Street Fighter”
KFC
Courage
Innovative Engagement of Community
“Inployable”
Canadian Down Syndrome Society
FCB / Initiative
Innovative Engagement of Community
“Have an AI Break”
KitKat
Courage
Metaverse, New Realities & Emerging Tech
“KFC Finger ‘Lickin Open Endorsement”
KFC
Courage
Organic Reach & Influence
“Bills Paid on Time”
BMO
FCB
Creator, Influencer and Celebrity Partnerships
