Tuesday morning in Cannes kicked off with Canada adding 34 shortlist nods to its tally, for a current total of 163. With only one category shortlist left to drop, it’s safe to say that Canada’s total nominations will fall a bit short in comparison to 2023 (a record year for Canada) where the country was recognized 202 times.
Film led in today’s announcements, with the country’s advertisers tracking 13 nods across the category. Creative Strategy was close behind with 12.
Creative Business Transformation and Creative Commerce each saw three noms for Canada, while Creative Effectiveness received two and Luxury and Lifestyle saw one Canadian advertiser among the global contenders.
Once again, Rethink scored the most shortlist mentions (9), with Klick Health (5) as the second-most nominated agency within Tuesday’s batch of announcements.
Tonight in France / this afternoon in Canada, the Gold and Grand Prix winners for the Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lios for Music and Entertainment Lions for Sport will be revealed at another awards gala.
In the meantime, here are the agencies and brands in contention for a Lion later this week.
Film (13)
“Love is Messy”
Kruger Products
Broken Heart Love Affair
Consumer Goods
“47”
Cafe Joyeux
Klick Health
Travel, Leisure, Retail, Restaurants & Fast Food Chain
“Driving While Black”
Courageous Conversation Global Foundation
Goodby Silversetin & Partners / Critical Mass Calgary
Not-for-Profit / Charity / Government
Social Behaviour & Cultural Insight
Corporate Purpose & Social Responsibility
“American Cancer Story”
Change the Ref
Klick Health
Viral Film
Screens & Events
“Next to Stok’d”
Stok’d Cannabis
Angry Butterfly
Local Brand
Market Disruption
“47”
Cafe Joyeux
Klick Health
Challenger Brand
“American Cancer Story”
Change the Ref
Klick Health
Single-Market Campaign
“Short Life Stories”
White Ribbon
Bensimon Byrne
Social Behaviour & Cultural Insight
“Ketchup Fraud”
Heinz Ketchup
Rethink
Social Behaviour & Cultural Insight
Creative Strategy (12)
“Ketchup Fraud”
Heinz Ketchup
Rethink
Consumer Goods
“The Cost of Beauty”
Dove
Ogilvy Toronto / Ogilvy London
Consumer Goods
Audience Insight
Brand Strategy
“Next to Stok’d”
Stok’d Cannabis
Angry Butterfly
Challenger Brand Strategy
“Inflation Cookbook”
SkipTheDishes
Dentsu Creative
Challenger Brand Strategy
Experience and Relationship Models
“SHT”
IKEA
Edelman
Breakthrough on a Budget
“It Has To Be Heinz”
Heinz Ketchup
Rethink
Long-Term Strategy
“Ketchup Fraud”
Heinz Ketchup
Rethink
Brave Brands
“Next to Stok’d”
Stok’d Cannabis
Angry Butterfly
Collaboration
“Inployable”
Canadian Down Syndrome Society
FCB
Collaboration
Creative Business Transformation (3)
“CDSS: Change For Inclusion”
CDSS
FCB Toronto
Brand Purpose & Impact
“Global Heinz: Rebuilding an Icon”
Kraft Heinz
Rethink Toronto / Wieden+Kennedy NY / Gut Sao Paulo / VML Madrid
End-to-End Transformation
“Heinz Ketchup & Seemingly Ranch”
Heinz Ketchup
Rethink
End-to-End Transformation
Creative Commerce (3)
“Heinz Ketchup & Seemingly Ranch”
Heinz Ketchup
Rethink
Consumer Goods
Social/Influencer Commerce
“SHT”
IKEA
Edelman
Travel, Leisure, Retail, Restaurants & Fast Food Chains
Sustainable Commerce
Market Disruption
Creative Effectiveness (2)
“NXT LVL”
BMO
FCB
Acquisition
“It Has To Be Heinz”
Heinz Ketchup
Rethink
Sustained Success
Luxury & Lifestyle (1)
“Ssense X”
Ssence Montreal
360 Campaign
