ToursByLocals is focusing on the fact that its travel advisors are human, as opposed to automated robots, as a way to set itself apart from other tour providers.
In collaboration with Toronto’s Zulu Alpha Kilo, ToursByLocals has adopted the tagline, “Keep Travel Human,” as a response to tour providers increasingly using AI.
In addition, David Tremblay, managing director of Zulu Alpha Kilo’s Vancouver office, tells strategy that research shows travellers are looking to make “meaningful connections” with travel destinations, adding that “it’s harder than ever to escape the crowds and find off-the-beaten-path travel destinations that feel authentic.”
“Research showed that locals create relationships with locations,” says Tremblay. “The campaign beautifully demonstrates… how we can help travellers uncover more meaningful travel experiences.”
ToursByLocals also underwent a rebrand, which includes a new logo design inspired by passport stamps and a new website, which highlights each local guide. The company will also be rolling out internal branded clothing, stickers, tote bags and lanyards as part of the relaunch.
“Our new brand platform and reimagined website make private touring more inspiring and easier for curious travellers,” Nikki Hellyer, VP of marketing with ToursByLocals, said in a press release. “Now they can navigate our extensive selection of unique and personalized tours to find the perfect one for them.”
ToursByLocals features local tour guides and personalized travel experiences in more than 2,000 communities and 170 countries.
The campaign will run across social, display and connected TV, including placements on Disney, WB Discovery and Meta, activated by Mediasmith.
