Artificial Intelligence is predicted to reshape the marketing function at its core. Recognizing the impact AI has on digital marketing practices, Google has returned with its Search Honours Program and Awards for a second year – and with it, a shortlist of performance marketers at the forefront of this change.
“We continue to see Canadian marketers leading globally in using and innovating with AI”, says Sabrina Geremia, vice president and country managing director at Google Canada. “We’re thrilled to announce this year’s shortlist nominees who are pioneering the use of AI in their advertising to drive exceptional growth. By experimenting and learning, they’re able to scale their business with speed and we’re delighted to celebrate it with the Google Search Honours Awards.”
The Awards showcase the best in AI-powered search marketing, where Canadian performance marketers are helping businesses harness AI to drive growth, boost productivity, as well as find and enter new markets. It is focused on three categories: Measurement & Analytics Leadership; Performance Marketing Excellence; and AI Top Honours.
Measurement & Analytics Leadership Shortlist
This category recognizes brands that have embraced AI to enhance their measurement capabilities and using AI to safely and securely preserve first-party data and fuel business decisions.
Performance Marketing Excellence Shortlist
This category celebrates the organizations and marketers who leveraged AI tools to generate customer acquisition and revenue growth through continuous experimentation and agile budgeting.
AI Top Honours Shortlist
The AI Top Honours highlight the leaders across the industry, recognizing both AI Marketer of the Year and AI Agency of the Year. These categories celebrate organizations that are leading the AI transformation for their clients and their craft.
Along with the AI Agency of the Year, Google will also announce the AI Marketer of the Year at the awards celebration in November 2024. This prestigious honour will recognize the organization that has best demonstrated bold strategy and true innovation in AI-first search marketing in 2024.
Stay tuned to learn about all of the winners and dig into highlights of the Awards Celebration. We will also feature case studies of some winners to inspire you to drive your business forward using AI in your search marketing campaigns. In the meantime, read how AI can help you scale with speed.
To learn more about sponsored content opportunities with strategy contact associate publisher Neil Ewen at newen@brunico.com
