New research from Leger suggests that consumers are far more likely to boycott American consumer goods than quick-service restaurants or popular retail chains.

According to the analytics company’s latest Tariff Tracker data, which surveyed approximately 1,500 Canadians and 1,000 American respondents from April 25-27, 69% of Canadians bought fewer U.S. goods in the weeks leading up to the poll. However, only 50% of Canadian respondents reduced their spend at QSRs and 47% reduced purchases at retail chains such as Walmart, Winners and Costco.

Broken down by age, 78% of survey participants older than 55, 68% of those the ages of 35 to 54 and 56% of those 34 and younger, reported diminished purchases of U.S. goods in store. Quebeckers and Atlantic Canadians were the most likely to pass up items that are U.S. made at-shelf.

By contrast, consumers overall are more forgiving of American QSRs: 55% of those 55 and older, 52% of those 35 to 54 and 38% of those 34 and younger reported purchasing less from chains such as McDonald’s, Starbucks and KFC. The between-province differences are flat.

For retailers, 51% of 55-plus, 51% of 35-to-54 and 37% of under-34 participants reported purchasing fewer items from popular U.S. retailers. Manitobans and Saskatchewanians were far less likely, on average, to avoid these locations, with 39% saying they would make an effort to do so versus Atlantic Canadians at 53%.

According Leger, 66% of Canadians overall reported decreasing their spending on American goods purchased online in the weeks leading up to the survey. Seventy-three per cent of 55-plus, 66% of 35 to 54s and 54% of under 34s are spurning online items made in the U.S. Those from Alberta and B.C. are least likely to eschew purchases of U.S. goods online, with 60% and 61% respectively saying they would boycott. Atlantic Canadians were most likely to snub American goods at a rate of 71%.

Support among Canadians for “dollar-for-dollar” tariff-response policies remained high with 72% of respondents in favour. The result represents a four-point increase compared with the week prior. The proportion of survey participants “strongly in favour” of such tariff measures also rose by two points to 40%.

Forty-eight per cent of respondents said they believe Canada is in an economic recession, compared with 49% of Americans.

Still, the proportion of Canadians who described their household finances in “good” or “very good” standing rose by three points to reach 67%.