King Ursa rebrands itself and bares teeth in downtown Toronto

King Ursa has rebranded through “Creativity With Teeth,” an OOH campaign touting its indie bona fides in the wake of recent mergers in the ad industry.

Messaging at Sankofa Square in Toronto says “it’s a bad day to be a big fish,” and according to the release, it’s predicated on old agency models “cracking” because they are slower, siloed and out of sync with what marketers need.

King Ursa has been building momentum, securing wins including creative agency of record for the City of Toronto and partner agency for Burnbrae Farms. King Ursa is also the creative AOR for Bimbo Canada and Timberland.

Square among Sugo’s new clients

Sugo Communications has added Square, the Thai Trade Centre, Paldo and Pain Punch as clients after competitive reviews.

Sugo will spearhead a focused communications program to deepen Square’s connection with restaurant communities. The work will include trade media relations, curated industry events and strategic executive visibility.

For food brand Paldo, Sugo will drive awareness and engagement through a strategic influencer and media program designed to amplify Paldo’s flavours and fan-favourite products. The campaign will also support social media growth and foster deeper connections with consumers.

Sugo will launch an earned-first PR campaign to introduce Pain Punch, a physician-developed, anti-inflammatory health drink to consumers and media.

And lastly, Sugo will work with the Thai Trade Centre to build awareness of Thai food and consumer goods through targeted media relations, trade promotion, influencer relations, events and storytelling efforts