Young people live online, so it comes as no surprise that marketers have been busy exploring ways of being present in this aspect of their everyday. But it’s a delicate dance. You don’t want them to feel bombarded or ignored. You want to engage but don’t want to compromise your brand image. With the social media space still relatively uncharted territory, there can be a lot at stake.
For this year’s look at marketing to youth, strategy partnered with DECODE to unveil some insights about how teens behave online, and while some results may simply reaffirm previously held beliefs, a few nuggets will make marketers think twice about how they’re engaging in this space.
Next, we sat down with a group of teens who proved that this demo is highly savvy about advertising. They’ve got your number, but do you have theirs?
And finally, we talked to a few brands that have fearlessly committed to communicating with their young consumers online, the payback being high levels of engagement and loyalty. They share what they’ve done and lessons learned along the way.
Of course, with social media constantly evolving, the learning process is never-ending. But here we offer a place to start.
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