BC Hot House Foods has moved into San Francisco, Calif. with a six-week campaign using the television spot that worked so successfully for the co-op in Washington State last year.
The commercial, from Lanyon Phillips Partners of Vancouver, dramatizes the difference between BC Hot House’s greenhouse-grown, virtually pesticide-free vegetables and traditionally grown field produce.
The commercial, to the tune of Pennies from Heaven, shows a plane spraying chemicals over a field of produce.
Peter Lanyon, agency president, says Canadian food and drug laws wouldn’t allow the head-on comparison between the two growing methods, but that broadcast ‘spill’ meant the campaign was seen on both sides of the Canada-u.s. border, where it produced excellent sales and distribution results.
BC Hot House is a co-operative of greenhouse growers who use no herbicides and far less pesticide than traditional growers. The company’s premium produce includes tomatoes, peppers, herbs and lettuces.
