The Gingko Group of Toronto has been named agency-of-record for the Brewers Association of Canada.

The Association has 24 member breweries across Canada, including Labatt and Molson.

The agency’s mandate is to promote responsible use of beverage alcohol in general, and beer in particular, primarily among young adults.

Gingko has brought in Media Profile to handle the public relations portion of the program and Bos in Montreal to work on the French creative.

A national television and print campaign is expected to launch in late September.