The Toronto-Dominion Bank is now in the life insurance business with the launch of its wholly-owned subsidiary, TD Life Insurance Co.
In tandem with TD Life, a new service called TD LifeLine has been introduced.
TD LifeLine is a toll-free hotline that allows td insurance customers to obtain health and lifestyle information from a 24-hour audio library or by speaking directly with a health professional.
TD Life has launched its insurance offerings in Ontario with an Accidental Death Plan.
By the end of the year, a full range of life insurance and health products will be introduced nationally.
The insurance is being sold via a 1-800 number and through a direct mail campaign from Berkana Communications of Toronto.
