Royal names DDB

DDB Needham Worldwide has been awarded a new project for the Royal Bank of Canada following a review of seven agencies.

The assignment is for a special tv project to begin in late summer.

ddb is in the Royal Bank pool of agencies and was behind the most recent tv work for the client.

Other agencies in the review included Royal’s primary agency, Toronto-based MacLaren McCann, and another member of the pool, Allard Communication-Marketing of Montreal.