– Specialty tv operator Les Reseau Premier Choix has assigned its marketing and communications for Canal Famille, a children’s channel, and Canal D, a primetime documentary service, to Blitz, the promotion division of Cossette Communication-Marketing.

Sprint, the outgoing agency, retains the Super Ecran pay tv movie account.

Blitz’ first assignment is the launch of the fall tv schedule.

– KAL Tire, an independent tire retailer based in Vernon, b.c., has named Young & Rubicam West as its a-o-r, following a review involving three other agencies.

kal operates 130 stores in b.c. and Alberta.

– Mattamy Homes has given Bensimon-Byrne of Toronto the creative assignment for The Orchard, a new 1,400-home development in Burlington, Ont.

Mattamy handles media placement in-house.

– Mont Tremblant, a ski resort nestled in Quebec’s Laurentian Mountains, has chosen Foug Reseau DMB&B as its new agency.

A campaign for its summer resort program is expected to start in early July.

– Acklands Limited, an automotive distributor, has hired the AutoShop division of Toronto’s Griffin Bacal Volny to handle the launch of its chain of franchised AutoPLACE mechanical and collision repair shops.

The client has 130 outlets, primarily in Quebec, and is expected to grow to 1,000 nationally.

Acklands has also given gbv responsibility for its subsidiary, McKerlie-Millen Network.

– The Canadian operation of Arrow Automotive Industries, which remanufactures auto parts, has picked Griffin Bacal Volny’s AutoShop division to handle trade advertising and consumer-directed public relations.

– Loyalty Telecommunications of Toronto has chosen Wolf Advertising as its agency of record. Wolf will handle a budget of $5 million the first year.

Wolf Campbell Public Relations, a division of the agency, was assigned the public relations portion of the account in April.

Loyalty markets long distance telephone cards and prepaid calling cards to the promotional and retail industries.