Firstcom Cato Johnson and Young & Rubicam have been hired to create and produce an infomercial for the Ultimate Baby System, a product of Vancouver-based Lifestart Learning Systems.
The Ultimate Baby System is an interactive system that takes couples through the planning of a pregnancy, child birth and the first year of child care.
The system is made up of four modules each with two audio tapes, one full-length video and a comprehensive guide.
The infomercial will launch in the fall with a test run in Canada before airing throughout North America.
Firstcom is co-ordinating the project and Northern Lights will handle production.
y&r is responsible for media planning and buying. PS
