There is a new attitude at D’Arcy Masius Benton & Bowles Canada and the agency recently launched a self-promotion transit poster campaign in Toronto to spread the word.

Three posters using the agency’s new theme, ‘DMB&B Noticed,’ have been created.

Once execution shows a thumb tack pointed end up on the seat of a chair. The other two use a bumble bee as the ‘&B’ in the copy.

Since taking over the company’s reins last fall, Raj Marwah, who comes from the creative side of the business, has beefed up the creative department.

The poster campaign was created by the youngest and newest creative teams at the agency: Doug Bramah, art director and Brett Channer, copywriter, who recently joined from Gee Jeffery & Partners Advertising; and Gail Yacula, art director and Jim Borwick, copywriter.