The Weather Channel, the network devoted to providing weather information on a local, national and international basis, has chosen New York-based Bozell Worldwide for its account estimated at US$10 million.
It has yet to be decided whether Bozell Palmer Bonner of Toronto will assist in handling the Canadian portion of the account.
Liz Torlee, bpb chairman and ceo, says The Weather Channel is expanding its efforts internationally and has aligned with Bozell Worldwide to do so, but that the specific timing for specific countries is confidential. PS
