The Ontario Milk Marketing Board and the Ontario Cream Producers’ Marketing Board have made it official.
They merged Aug. 1 to become Dairy Farmers of Ontario.
The amalgamation will not affect advertising assignments.
The Ontario Cream Producers’ Marketing Board has never had an agency.
All past advertising for cream has been handled by the Milk Marketing Board agency, BBDO Canada.
The new organization markets milk and cream to processors on behalf of Ontario’s 8,500 dairy farms. PS
