St. Paul, Minn.-based 3M has consolidated its US$40 million corporate and consumer accounts with Grey Advertising worldwide, including Canada.

Bozell Worldwide was the runner-up for the business.

Vickers & Benson Advertising, 3M Canada’s current agency-of-record, had previously handled the corporate and consumer accounts.

v&b will retain the advertising assignment for industrial and other products not included in the global consolidation.

Anderson Advertising will keep the business for the pharmaceutical division.

Both are Toronto agencies. PS